Luck Productions and ASCAP Announce Luck Embassy, A Unique Artist-Facing Portal for #luckfamily

March 18, 2019

A partnership with Southwest®, Gibson, The Line Hotel, and Modern Electric Sound

March 18, 2019 - Luck, TX - Luck Productions is pleased to announce the new Luck Embassy program, a unique artist-facing portal geared toward helping musicians where it counts. Luck is joining forces with ASCAP and our Embassy partners—Southwest®, Gibson, The Line Hotel, and Modern Electric Sound—to develop a platform which offers year-round artist support directly to #luckfamily. Luck Reunion’s Matt Bizer says, “The Luck Embassy is our way of honoring a year-round commitment to our Luck Family of artists. We are excited to kick off Embassy offers with some of our favorite partners; and look forward to growing the program as a resource pool and safe space dedicated to supporting artists where it matters most.” From helping #luckfamily get where you need to go, to hooking you up when you get there—and everything in between—the Luck Embassy community will have your back.

“ASCAP has always celebrated music's history while lifting up the next generation of songwriters, so partnering with Luck Reunion to support the Luck Embassy program made perfect sense. ASCAP shares Luck’s spirit of support for artists and their creative families, and together we hope to be a friendly place for them to turn, no matter where they are in their careers or what kind of music they create,” said ASCAP's Beth Brinker, Nashville-based Membership Director. “That we get to call Texas home base for this partnership feels like a special nod to some of our most celebrated members, like Townes Van Zandt, Guy and Susanna Clark, Rodney Crowell, Emmylou Harris, Lyle Lovett and Steve Earle, legends who have forged a path for today's storytellers.”

See below for a breakdown of benefits offered to #luckfamily through the Luck Embassy portal:

Southwest®: 100 one-way flights
Southwest® is in the business of connecting people to what is important in their lives. For an artist, the connection is the most important piece. It’s your livelihood. It’s getting you to your next show; allowing you to change your plans without a change fee; letting your guitars fly free, and providing you great hospitality and entertainment along the way.

The Luck Embassy program is bridging the gap for Luck Artists and Southwest® by assisting in this airlines promise to connect artists with their fans. We are doing this by offering 100 one-way tickets to artists who submit a request for a specific need (one entry per artist or band per year). Submit your details in the form below with trip details and trip logistics to help us determine your flight needs and offer support. Request a flight here.

At home and on the road, at every stage of your career, ASCAP is the best advocate and resource for songwriters. Whether you want to make sure you’re all set to receive your royalties, discuss the next steps in your career, get plugged into the songwriting community, meet with publishers, connect with other creators, or anything else–we’ve got you covered.

ASCAP is home to songwriters, composers and music publishers of every kind of music. We are the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its songwriter and publisher members. Learn more at, on Twitter and Instagram @ASCAP and on Facebook.

Texas native Beth Brinker, now based in Nashville, will be your official #LuckFamily rep. Contact Beth Brinker at ASCAP to discuss.

Gibson Guitars:
Our Luck Artist Family is vast with a big family tree, The Luck Embassy gives Luck artists access to family-only benefits like offering direct access to our extended family of Luck Family Partners like Gibson Guitars.

Gibson give our Luck artists family a worldwide support system for instrument needs on loan or for artist accommodation sales.

Gibson showrooms around the world give national and international touring artists access to guitars on loan for performances from Europe to Asia and throughout North America.

The LINE Hotel:
Luck Reunion may be over, but The Luck Embassy and The LINE Hotel want to offer our special family of artists an exclusive rate to The LINE Austin. The LINE Austin is a place for community, culture and exploration and you can get your special rate all year long as long as there is availability.

To access the special rate for Luck Embassy, either enter LUCKEMBASSY code or use this link.

Modern Electric Sound Recorders: Dallas, TX
Constructed in 1968 by the PAMS Production Company, and designed in the vein of the great West Coast studios of the era (Western United Recorders, Sunset Sound, Hollywood Sound Recorders), Modern Electric Sound Recorders still retains that old-school, vibe-heavy atmosphere most studios strive for yet never achieve. Opened in 2012 by producer/engineer Jeff Sáenz, and home to producers Beau Bedford, Jason Burt, and John Pedigo, our staff is well equipped for just about any type of project.

Modern Electric is happy to offer the following offers to our much beloved Luck Family:

  • - Studio Day Rate w/ Engineer: $700/day (normally $1000/day)
  • - Studio Day Rate w/o Engineer (must provide your own engineer): $500/day (normally $700/day)
  • - Single Recording (Includes 1 Day of Studio Time + Engineer + Mix): $1000 (normally $1500-$2000)

Modern Electric Sound contact: Jeff Saenz or Beau Bedford at
(323) 620-4055 or

About Luck Productions:
Luck Productions is a rogue cultural collective headquartered in Willie Nelson’s Luck, TX. Anchored by its flagship event, the annual Luck Reunion, Luck Productions creates experiences that embrace our past while cultivating new traditions in American roots culture. In addition to the Reunion, Luck Productions has hosted pop-up events including "Luck Mansion" residencies during Nashville’s AmericanaFest; a featured stage activation during High Water Festival; the "Luck Hotel" content and concert series in Dallas; and the new "Luck Social" supper and song series held in Luck, TX.

The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants and retail, to radio, TV and cable, to Internet, mobile services and more. The ASCAP license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. With more than 825,000 members representing more than 16 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its writer and publisher members. Learn more and stay in touch at, on Twitter and Instagram @ASCAP and on Facebook.

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Media Contact
Alison Toczylowski Webber | ASCAP | 615.742.5073

Maria Ivey | Luck Reunion