ASCAP Tells DealCrunch: How Music Keeps Customers in the Buying Mood

January 4, 2017

Music to Your Ears: How Licensing Tunes Through ASCAP Can Help Keep Your Customers in the Buying Mood

By: Adam West

We’ve all been there. You’re in a bar or restaurant, and the jukebox stops playing. The conversation suddenly seems too loud, and everyone grows uncomfortable and starts whispering.

It’s not something we often think about, but music plays an essential role in driving sales at brick-and-mortar institutions. After all, keeping a customer comfortable and in the building is an essential piece of the puzzle...