June 02, 2014

ASCAP Songwriter Residency International Soccer Anthem "World Cup, It’s Time!" Receives 2014 World Cup Placements

Music video for the Heitor Pereira co-penned song now available

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Blockbuster film composer Heitor Pereira records "World Cup, It's Time!" with the America SCORES students of Jefferson Elementary in Los Angeles, CA

New York, NY, June 2, 2014: The American Society of Composers, Authors and Publishers (ASCAP) is pleased to announce that “World Cup, It’s Time!”, a song created as part of the ASCAP Songwriter Residency, a partnership with acclaimed after-school program America SCORES, has received placements in two upcoming projects. The song was written and recorded by Brazilian blockbuster film composer Heitor Pereira (The Smurfs films, Despicable Me films) and 20 sixth grade America SCORES Los Angeles students at Remote Control Productions. A just-released music video for “World Cup, It’s Time!” is now available, in perfect time for the 2014 World Cup, below and on ASCAP's YouTube channel.

 

 

"I had so much fun. I will forever be thankful for the opportunity and I want to do more of it! Music can transform and save lives and nothing is better than experiencing that from a very young age,” commented Heitor Pereira. “The importance of the America SCORES initiative is that through poetry, music and soccer, they combine what we know is necessary for the successful development of a child: a healthy body, a healthy mind, a deeper soul and a sense of community. This message must certainly resonate with a lot of the players participating in the World Cup who had humble childhoods and were, at some point, given a chance.”

Pereira continued: “The unfortunate amount of prejudice and violence in present day sports, on and off the field, makes the poem/lyrics written by the America SCORES kids for ‘World Cup, It’s Time!’ – centered around teamwork, perseverance and how ‘playing fair will get you there’ – even more relevant. I’m so proud of them. It’s time – the World Cup is here!"

Perseus Telecom, an award-winning leading provider of high-speed global connectivity, High Precision Time™ and Market-to-Market networks has selected America SCORES and "World Cup, It's Time!" as the sole charity and song for World Cup Brazil promotions and donations.

The song will also appear in America SCORES’ new promotional video featuring their National Spokesperson Briana Scurry, former U.S. World Cup champion and two-time Olympic gold medalist goalkeeper. In the video, which will be released during the 2014 World Cup, “World Cup, It's Time” plays in the background while Scurry enthusiastically shows her support for America SCORES as a program that combines both soccer and academics. The video serves to inspire the America SCORES children, coaches and supporters while educating new people about this important, unique and impactful organization.

The ASCAP Songwriter Residency, a partnership with acclaimed after-school program America SCORES, is an annual mentorship program that provides a platform for songwriters to engage and inspire elementary and middle school students in under-resourced neighborhoods around the country. “World Cup, It’s Time!” is just one of seven tracks on the ASCAP Songwriter Residency: Volume 6 album, which is now available to stream or download at www.ascap.com/SongwriterResidency.

ASCAP welcomes anyone wishing to use the song as a promotional tool to email ASCAP Songwriter Residency Executive Producer Sue Devine at sdevine@ascap.com.

About ASCAP
The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants and retail, to radio, TV and cable, to Internet, mobile services and more. The ASCAP license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. With 600,000 members representing more than 10 million copyrighted works, ASCAP is the worldwide leader in performance royalties, service and advocacy for songwriters and composers, and the only American performing rights organization (PRO) owned and governed by its writer and publisher members. www.ascap.com 

About America SCORES
Founded in 1994, America SCORES is a national youth development non-profit that serves urban youth in under-resourced public schools in 13 cities across the nation. America SCORES provides a high quality after-school program that integrates poetry, soccer and service-learning. Using teamwork as a unifying value, America SCORES’ mission is to inspire youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. America SCORES innovative and holistic approach to youth development encourages creative expression among youth while improving their health, academic achievement and civic engagement. Participants show significantly improved physical fitness, higher school attendance rates, and increased self confidence after just one season in the program. www.AmericaSCORES.org

About Heitor Pereira
In 1997, Brazilian guitarist and songwriter Heitor Pereira was commissioned for a song for James Brooks’ Oscar-nominated comedy, As Good as It Gets – and fell through the looking glass of film scoring. Most recently, he scored the blockbuster family films The Smurfs & The Smurfs 2 as well as the box office hit Despicable Me 2. He co-scored the first Despicable Me with Pharrell Williams and scored Nancy Meyers’ It’s Complicated starring Meryl Streep, Steve Martin and Alec Baldwin. He co-composed the score for the drama Riding in Cars with Boys, and contributed music for a stream of popular films, including Mission: Impossible II, Black Hawk Down, Shrek 2, Spanglish, and The Holiday. On his own, Pereira has composed original scores for a broad spectrum of feature films, from the Latin grooves of Dirty Dancing: Havana Nights to the animated pluck of Curious George, from the cheeky Beverly Hills Chihuahua to the romantic fantasy A Little Bit of Heaven. In addition to James Brooks he has collaborated with Penny Marshall, Robert Towne and James Moll.

“I believe music starts when we are conceived,” Pereira said. “It runs in our veins.” It certainly did in the musical Brazilian home of his childhood, and followed him as he played guitar with some of the country’s legendary jazz musicians (including Ivan Lins). As a guitarist Pereira played with the English soul band Simply Red throughout the early ’90s, leading up to his now ongoing affair with film music. He lives in Los Angeles with his wife and children.

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Press Contacts:
Kelly MacGaunn
Bobbi Marcus PR & Events, Inc.
(310) 889-9200
kelly@bobbimarcuspr.com

Tim Hayes
ASCAP
(212) 621-8414
thayes@ascap.com