May 03, 2004

ASCAP TO BOOST PROFILE OF EMERGING SONGWRITERS AND ARTISTS IN NEW WEB PROMOTION WITH HEINEKEN

 

The American Society of Composers, Authors and Publishers (ASCAP) has announced plans to provide support and exposure to boost the profiles of its emerging songwriters and artists from around the country through a new web promotion with Heineken. This initiative is the latest in a series of new and innovative ways that ASCAP has adopted to spotlight and market the talents of its up-and-coming members through its relationship with Heineken.

Over the past four years, ASCAP's partnership with Heineken has developed from CD samplers and regional showcases to this latest program, which is part of Heineken's national 'Downloads' promotion that kicked-off on May 1st and will run through June 30th, 2004.

"With ASCAP's dedication to the nurturing and development of new musical talent combined with Heineken's ongoing commitment to emerging music and bands, it was a no-brainer to join forces to help bring support and exposure to our members," said ASCAP Senior Vice President of Marketing Phil Crosland. "We're delighted to collaborate with them again on this effort."

As part of the Heineken Downloads promotion, ASCAP selected nine of the best emerging songwriters/artists from major music cities across the country to be featured on Heineken's website (http://www.heineken.com/usa/) along with streamed music, bio information, website links, and photography. Heineken will also provide a grant to ASCAP to support these deserving songwriters and artists.  

"As the largest Performing Rights Organization in the U.S., we have the most experienced membership staff serving the creative community, so it's only natural that Heineken would turn to ASCAP as a resource for what's hot in the music industry," Crosland added.

From Austin's Wideawake who picked up five honors at the 2004 Austin Music Awards including Best Pop Band, and Atlanta's David Berkeley whose song "Fire Sign" has been featured on CBS's Without A Trace, to Miami's Spam Allstars who were nominated for a Latin Grammy in 2003 for Best Pop Instrumental Album, the songwriters/artists selected have received critical acclaim in such publications as Billboard, The New York Times, Rolling Stone, Spin, Entertainment Weekly, CMJ New Music Report, and New York's Time Out and Village Voice, among others.

The nine songwriters/artists and cities selected by ASCAP for the program are:

  •  David Berkeley, Atlanta, GA
  •  Boy Hits Car, Los Angeles, CA
  •  The Go, Detroit, MI
  •  The Jet City Fix, Seattle, WA
  •  Loveless, New York, NY
  •  Cameron McGill, Chicago, IL
  •  Runner and the Thermodynamics, Boston, MA
  •  Spam Allstars, Miami, FL
  •  Wideawake, Austin, TX

2004 marks the 90th anniversary of the founding of ASCAP. As the world's largest Performing Rights Organization, ASCAP has over 180,000 composer, lyricist and music publisher members representing all genres of music. ASCAP is committed to protecting the rights of its members by licensing and collecting royalties for the public performance of their copyrighted works, and then distributing these fees to the Society's members based on performances. ASCAP's Board of Directors is made up solely of writers and publishers, elected by the membership every two years.