January 31, 2013

"On the Come Up" 2013 Freshmen Class Edition

Noah Goldstein

Noah Goldstein

Noah Goldstein shows "On the Come Up" why nobody's messing with his clique.


Name of first major placement?

Noah Goldstein: "Clique" from the album, Kanye West Presents GOOD Music Cruel Summer.

What was your first introduction to the music industry?

NG: My first introduction to the music industry was an internship at Ropeadope Records when I was 19 years old. I was basically just a runner; I helped around the office doing promotions and street team work. However, the first time I felt like I was part of the music industry was when I was hired as an assistant engineer at Electric Lady Studios (ELS) in NYC. It was Jimi Hendrix's studio originally, and this is where I really cut my teeth and learned to make proper studio albums from start to finish. This is where I began to see the true process of record making and business of music at the highest level. My first session at ELS was with the legendary punk rock goddess Patti Smith. It was a two-week mix session and I had never been in those studios before. I basically got thrown to the wolves and it was awesome.

Who would you like to work with in the future?

NG: This is a difficult question because I have had the great fortune, thus far, to work with some of my favorite artists of all-time. In fact, I am extremely happy with where I've been in my career for the past couple years. I have always respected artists such as Radiohead, Björk, David Bowie, Portishead, etc. But, I am always more interested on focusing on what is happening, right now because you never know how long you will stay relevant. The truth is you're only as good as the last thing you did, so I just want to work vigorously to make the greatest thing ever every time. I feel like working with people of high musicality, intelligence and cultural relevancy will happen if I just keep working hard to help create the best possible music I can.

What distinguishes you from other producers?

NG: I feel there are a few things that separate me from other producers. Firstly, I am primarily a full-time recording and mix engineer. In my opinion, this gives me an advantage over other producers because I have studied sound for over 10 years and understand how to use the sonic tools in front of me. It has been my job for a long time to make music sound good/better. Therefore, I am constantly striving to make projects sound like the finished record as they're being produced. Secondly, my background in music is somewhat versatile and I pride myself on being a student of music rather than simply a creator. I have always listened to so many different styles of music and been a fan of everything from Pink Floyd, Johnny Cash, Frank Sinatra, The Clash and Arcade Fire, to Phillip Glass, Nas, Biggie, Mos Def, M.I.A., Aphex Twin and Venetian Snares. Since I reference so many different types of music regularly, I feel I can bring a unique point of view to an artist's production. I also can quickly understand when an artist says something like, "I want the snare to sound like the one from Nine Inch Nails' 'Closer.'" Furthermore, I have had the opportunity to work on a variety of different styles of music. Not only do I like the music, but I also like being a part of creating it. I actually started out working in hip-hop, then moved to rock, then to electronic, then back to rock and now hip-hop again. Working on all of these types of music has allowed me to learn how to use acoustic, electric and computer generated sounds to help produce something that is unique and authentic. Finally, I feel like I can be very objective in the studio. I am traditionally self-deprecating with my own work. So if I feel something is great, I know it is because that is a very difficult place for me to get to in the creative process. I will be happy to say something is terrible. I am much more reserved about saying something is amazing.

Describe your creative process when composing music.

NG: What's funny about this question is that I never really thought about a specific way of working. Usually I'm in a recording session when I'm producing anything, and it's about getting it done right then and there. So I just work in whatever way is most suitable for the situation. I guess that's my creative style: adaptation.

What has been the craziest moment in your career thus far?

NG: Craziest moment in my career has to be winning a Grammy for Best Rap Album with My Beautiful Dark Twisted Fantasy. That album deserves all the praise it receives. It is truly a masterpiece.




DJ Camper

DJ Camper

DJ Camper chats with "On the Come Up" about his star power.


Name of first major placement?

DJ Camper: "Hoodstar" by Bow Wow and Omarion.

What distinguishes you from other producers?

DJC: I have a drive like no other. I'm determined to do what's necessary for me to stand out. I have a uniqueness about me that I think other producers don't have. Some producers are beatmakers. I'm a musician; I've been playing the piano since I was six. So this [ability] gives me the advantage over other producers. I am not taking away [credit] from other producers, but not everybody has the ability to play.

What are you currently working on?

DJC: A lot of things. Currently out right now, I have Keyshia Cole's "Trust and Believe," Tamar Braxton's "Love and War" and Big Sean's "Guap." I am working on the new John Legend album, the new Kanye West album and Big Sean's new album. Also, I am working with Beyoncé, Estelle and Pusha T. The list goes on and on. I'm just working hard to keep the momentum going.

Who would you like to work with in the future?

DJC: Stevie Wonder.

Who is your musical mentor and why?

DJC: My father because he's the one who really introduced me to music, even when I didn't want to hear it. Now that I'm older, I appreciate it. He's a mentor in my life, period.

What is your formula for success?

DJC: Keep working - hard work and dedication. Also, believing in God. I'm a firm believer of what God can do and miracles. Never give up. Encourage yourself.

For more information on DJ Camper, follow him on Twitter at @HEYDJCAMPER.




Sevyn Streeter

Sevyn Streeter

Sevyn Streeter gives "On the Come Up" a glimpse into her fortunate career.


Name of first major placement?

Sevyn Streeter: "Yeah 3X" by Chris Brown.

What was your first introduction to the music industry?

SS: The first time I was around anything that gave me insight into music, I was 12 [or] 13 years old. There was a producer in Orlando named Veit Renn. He did records for 'N Sync and Backstreet Boys. I never really knew how records were made until I met him. I was just so fascinated with it. That was an eye-opener for me.

What are you currently working on?

SS: I am currently working on my album. I've been in a lot of sessions. It's just a blessing to work on an album and just have creative freedom. It's just been so positive and motivating for me to get out and explore. It's been great. And I've been promoting [my debut single] "I Like It."

What are your career goals for 2013?

SS: I would love to write more records for other artists. There is a songwriter in me who loves to have conversations with other artists and paint their stories. I miss that and I would be lying if I said I didn't. I would love to continue writing with Chris [Brown] and other artists.

What distinguishes you from other songwriters?

SS: I think that one thing that does give me an advantage is the fact that I am a songwriter and artist. As an artist, I know how I would like for a songwriter to write for me. When I'm writing, I keep that in mind. I want to know where they are in their lives, because ultimately they have to perform their own song. So the more truthful the song is to the artist, the better because they can really get out there and perform it.

Who is your musical mentor and why?

SS: I naturally feel like it's Chris [Brown]. I have been working closely with him for the last three years. He does so many things musically and does it well. He writes great records and performs great records. He evokes so much emotion.

For more information on Sevyn Streeter, follow her on Twitter at @sevyn.