August 01, 2009

INDIE MUSIC TV

Season two's winning video, "Break Bread," was from hip-hop band Dujeous

A television show spotlighting indie music videos, interviews and more heads into its third successful season

In the increasingly crowded field of new media outlets available to music creators, which is considered to be the best vehicle to get your music to the masses: Radio, Twitter, MySpace or Facebook? What about good old reliable Broadcast TV?

In 2008, ASCAP member Chris Pati successfully launched IndiMusic TV , a new television show that spotlights independent music videos, interviews, news and advice. The halfhour, VJ-hosted program, which goes into its third season in the Fall of 2009, met with quick success and filled a void with new music television programming that MTV and VH1 once dominated. Pati says that he "realized the [independent] videos had no outlet other than MTV, VH1 etc., and without major label deals and/or big promotional budgets, they would never get played on those channels. I created IndiMusic TV back in 2005 as a website on livevideo.com to post videos for independent artists as an outlet for exposure."

Pati has set out to refresh and remake the music television experience by making it current and relevant to today's media savvy audience. IndiMusic TV has become a place to discover new and exciting talent and, as an added twist, the public decides their favorite videos via online voting through a robust website which features the weekly episodes, band bios and how-to information for music creators. After two seasons, the show has developed a substantial television and online audience. The program has attracted not only music-hungry fans, but advertisers, sponsors (including ASCAP, who signed on to support the show during the first season) and a growing list of music creators, producers and managers who recognize the amazing potential and opportunity IndiMusic TV has created for aspiring songwriters.

Season one's winning video was "I Will Take You Under" by ASCAP member Natalie Warner, a talented songwriter and musician whose unique style and presence attracted the attention of producer Mike Elizondo. Through Elizondo, Natalie met Scott McKay Gibson, with whom she recorded her first EP, including producing the premiere season of IndiMusic TV's winning track.

Season one's winning video was "I Will Take You Under" by ASCAP member Natalie Warner, a talented songwriter and musician whose unique style and presence attracted the attention of producer Mike Elizondo. Through Elizondo, Natalie met Scott McKay Gibson, with whom she recorded her first EP, including producing the premiere season of IndiMusic TV's winning track.

Season two's winning video was "Break Bread" by Dujeous (also ASCAP), a sevenmember hip-hop band from NYC. Dujeous combines top-notch musicians, MC's and producers who, in addition to their own highly successful recordings, have worked with Mark Ronson, Lily Allen, Al Green, Lauren Hill and produced tracks for films and TV programs such as Half Nelson , Blue Crush , Entourage and Saved .

Taylor Rivelli said of the bands' experience with IndiMusic TV , "When we wrapped the video we immediately hit the Internet looking for places that aired independent artists and IndiMusic TV stood out as a great opportunity. Since the win we've definitely noticed a spike in web mentions and traffic to our site."

Chris Pati, in addition to launching IndiMusic TV , manages a bustling career as a songwriter, composer, conductor and producer. Pati's impressive list of achievements include garnering multiple Top 10 Billboard charting tracks, creating two self-produced and performed solo albums and launching the Modern Voices Records label and a music business venture called the Guru Project. Most recently, Chris was honored by Berry Gordy (former President of Motown Records), who called on Chris to arrange and perform an impromptu medley of "America the Beautiful" and "Lift Up Your Hearts And Voices" for opera star and actress N'kenge at President Obama's Inaugural Ball.

When asked about his advice for aspiring music creators, Chris says, "This has always been a grueling thankless business, and now more so than ever, so be prepared to work on many things that seem unrelated to the creative process in order to get your music out there. Network, network, network and be as computer-savvy as possible. Make music because you love it and need to create and have something to say and you will live your dream."

Chris' vision for IndiMusicTV is that it will become "the international hub for independent music worldwide. A one-stop-shop for music content creators." He is currently in the process of creating a 24/7 Internet channel which will be the prototype for the TV channel. Submitting a video is absolutely free. To submit a video, send an email to info@indimusictv.com that includes a band bio, a link to view the video, band website if available and complete contact information.

Season three of IndiMusic TV will air starting October 3rd at 2am on WLNY TV in NY, NJ and CT. For more information about IndiMusicTV visit www.indimusictv.com.

–Jon Berger

IndieMusicTV

IndiMusic TV's founder and ASCAP member Chris Pati

IndieMusicTV

IndiMusic TV's season one video winner, "I Will Take You Under," was from Natalie Warner, who also recently received the Songwriters Hall of Fame/ASCAP Abe Olman Scholarship