April 01, 2008


By Jin Moon



Since the '80s, Madonna has risen to fame as one of the most famous female pop stars in history. Never one to shy away from risks, Madonna recently decided to leave Warner Bros. Records, who she's been with since 1990's I'm Breathless. No one was left breathless though when she announced her new deal with Live Nation. There was quite a commotion in the music industry about her $120 million deal with the concert promoter.

"The paradigm in the music business has shifted and as an artist and a business woman, I have to move with that shift," Madonna said in a statement. "For the first time in my career, the way that my music can reach my fans is unlimited. I've never wanted to think in a limited way and with this new partnership, the possibilities are endless."

After the Material Girl fulfills the rest of her Warner Bros. contract, which includes one more studio album and a greatest hits collection, she will be part of Live Nation's new division, Artist Nation. Under the terms of the new deal, the singer will release three studio albums with Artist Nation with approximately a large advance for each album. Live Nation will have the exclusive right to promote up to four tours during the deal term.

According to reports, the Live Nation/Madonna deal also covers all aspects of the star's music-related businesses, including branding, albums, tours, merchandise, fan club, Web site, DVDs, music-related TV and film projects and music-related sponsorships. The deal should prove viable for both parties as Madonna's 2006 tour earned almost $200 million with 1.2 million ticket buyers and 60 shows.

The Live Nation deal is just more proof that Madonna is the queen of making over her career and reinventing herself in innovative ways, not only in her image but in her business as well. From the time she started as a bubbly club staple to her more controversial years during Like a Virgin, Like a Prayer and Erotica and her more recent years with Ray of Light, American Life and Confessions on a Dance Floor, Madonna continues to innovate and do things her own way.