Performing 1/20 @ 5:35, 1/21 @ 3:20
A soulful voice with a humble background, R.LUM.R (pronounced ARE-LUM-ARE) is not an artist to be ignored. With 8 million plays on his latest single “Frustrated,” he is redefining the R&B genre with his voice and guitar. R.LUM.R draws a lot of his process and inspiration from the music his mother introduced him to such as Sade and George Benson. He is also inspired by reading. Focusing on the way the lives of those he reads about make him examine both himself, and the world around him.
“R.LUM.R is fusing soul, pop, R&B and dance music in a way that's as unique as it is exciting.” - The Music Ninja