Hard Rock Rising

Wednesday, March 21, 2012

Hollywood, CA

Hard Rock Café Hollywood Blvd
6801 Hollywood Blvd.
Hollywood, CA 90028

Hard Rock is on the hunt for musicians on the rise to take the stage at the 2012 Hard Rock Calling music festival in London’s Hyde Park. Hard Rock Rising, the global battle of the bands, will give one local band from this international competition the chance of a lifetime – to be on the bill with Bruce Springsteen and the E Street Band and additional headlining performers at one of the world’s most-anticipated concert events.

As chosen by Hard Rock Cafe Hollywood, CA Facebook fans, the area’s greatest undiscovered bands will take the stage battle it out live at multiple qualifying events. On March 21, performances will include Rosie and the Cobras, Mykell, Advent, and Dirty Minds.

Bands will be judged by a panel of local industry experts including guitarist John 5 of Rob Zombie band, bassist Blasko of Ozzy Osbourne band, bassist Piggy D. of Rob Zombie band, former Warner Bros SVP A&R Kevin Williamson, nationally syndicated radio host Full Metal Jackie, 98.7 FM DJ and Side One Records co-owner Joe Sib and participating bands’ representatives.

Hard Rock Cafe Hollywood, CA’s local winners will then be pitted against 86 other Hard Rock Cafe local winners from across the globe, who will then be narrowed down to the top ten bands worldwide via fan voting on participating Hard Rock Facebook pages. A panel of celebrity judges and music industry professionals will select the top three winners.

The first place winner will be flown to London for the ultimate rock star treatment, including a spot on the bill at Hard Rock Calling 2012. For full rules and a list of participating locations visit www.hardrock.com.