Jingle Reference Books
Cash Tracks: Compose, Produce, and Sell Your Original Soundtrack
Music and Jingles
Jeffrey P. Fisher. Emeryville, CA: Mix Books, 2005.
Learn everything you need to know to make jingles and score video productions with this new, updated second edition of this popular book. With so many changes in the industry, this is a much-needed revision to this popular guide. With major emphasis on promotion, this book covers some new technological information based on today's soundtrack composition techniques. With a huge demand for professional compositions for movies, TV, video, radio, and other multimedia formats, this book delves into how to take advantage of this demand and make a successful career. Once you've finished this thorough guide, you'll know how to organize production resources, prepare and present your demo recordings, work with clients, craft profit-producing copy, promote your work, protect yourself legally, get the money you deserve and more.
Jingles: How to Write, Produce and Sell Commercial Music
Al Stone. Cincinnati, OH: Writers Digest Books, 1990.
Detailed advice for writing specifically for the advertising market that includes such techniques as repetition, alliteration, creating image jingles, hard sell jingles, and analyzing product data for lyrics. Includes many assignments and exercises.
Music in Advertising
T Miller. New York: Amsco Publications, 1985.
Just 90 pages long, this book includes brief descriptions of the various processes in commercial production. Illustrations include sample agreements, storyboards, and photographs of recording and editing sessions. More than half of the book is devoted to interviews with people in the advertising music business including composers Tom Dawes and Ginny Reddington, producer Georgi Lo Medico, singer Joe Ward, and engineer Steve Friedman.