Schedule

The schedule for the 2010 ASCAP "I Create Music" EXPO can be seen below*. Official EXPO programming begins on Thursday, April 22, 2010 in the morning and ends on Saturday evening. Registration badges will be available for pickup beginning on the evening of Wednesday, April 21, 2010 at 6:00pm and on Thursday, April 22nd, beginning at 8:00 am. Registration will also be open during the day on April 23rd and 24th.

*Information subject to change.
 Map of the EXPOEXPO Map
WEDNESDAY APRIL 21ST 2010Room Name
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6:00pm - 9:00pm Registration Open Mezzanine Level
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THURSDAY APRIL 22ND 2010 Room Name
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8:00am - 7:00pm Registration Open Mezzanine Level
11:00am - 5:15pm Exhibits Open Mezzanine Level
The ASCAP Room
Learn about ASCAP Member Access, speak to ASCAP Member Services Representatives and more
Elysian Park
ASCAP EXPO Boutique
Get your official EXPO & ASCAP merch as well as Music Industry books
3rd Floor Landing
Prism, FocusRite & PMC
Listen to your own recordings on professional equipment
Laurel
West L.A. Music
Meet product reps and see the latest gear
Nichols
West L.A. Music
Meet product reps and see the latest gear
Solano
10:00 - 11:00am ASCAP's General Annual Membership Meeting and EXPO Kick-Off Grand Ballroom

ASCAP is the world's leading performing rights organization and today's strongest advocate for music creators. Don't miss this opening session where ASCAP President and Chairman Paul Williams, ASCAP CEO John LoFrumento and ASCAP Senior Vice President of Domestic Membership Randy Grimmett will provide a progress report on the state of the industry, ASCAP operations and membership, new opportunities for achieving career success and making the most of your EXPO experience.

11:10 - 11:40am Sponsor Sessions and Reception in Exhibit Areas
Prism Sound & PMC
Think outside of the box, from inside the box with David Isaac, Grammy winning producer, engineer, artist and author
Laurel

Whether it's your home workstation or small studio, a tour bus or a hotel room on the road, how do you record or mix professionally and creatively? David Isaac is here to help you understand what you need to express yourself and your music! David Isaac is a three–time Grammy winning producer/engineer, artist, author and has worked with Marcus Miller, Eric Clapton, Michael Jackson, Madonna, Luther Vandross, Diddy, Whitney Houston, Bette Midler and more.

West L.A. Music
Designing Your Home Studio
Nichols

West L.A. Music Technical Services Department Manager William Jenkins and West L.A. Music's Noel Gould will take the guesswork out of designing a studio in your home or workplace that will fit your needs. Topics to be discussed will include: computer selection, wiring and power conditioning, software selection, hardware choices, furniture, and room acoustics. West L.A. Music has designed and installed numerous studios throughout Southern California and the United States. You will be able to draw on William's and Noel's years of experience designing and installing various sized facilities, from Home to Commercial and from Educational to House of Worship, they have done it all.

MusicPro Insurance
Health Insurance Opportunities: Important Group Health Coverage Now Available for ASCAP members!
Runyon

Hear the affordable news on MusicPro's new Group Limited Medical from company executives. Also, pick up the free ASCAP members, friends and family discount prescription card allowing you up to 40% off at most all major chain and independent pharmacies. MusicPro was created and is co-owned by ASCAP for the benefit of all music professionals. Come on in, bring your questions and learn how you can finally afford healthcare!

Digidesign & West L.A. Music
Pro Tools and Eleven Master Class for guitarists, producers, engineers and songwriters
Solano

Digidesign factory expert Sean Haley will present an in-depth look at Eleven, a revolutionary new guitar recording and effects processing system, featuring industry standard Pro Tools software. You will see an overview of Pro Tools 8; discover how to create your own signature guitar rig with Digidesign's one-of-a-kind tone cloning system; see how to save amp and effects settings into your recorded audio tracks for quick and easy recall; and discover how to use MIDI controllers and expression pedals to control Eleven's vintage effects, tempo driven delays and more.

11:45am - 1:00pm Hit Songwriters
Presented by Billboard
Grand Ballroom

Moderator: Ann Donahue Senior Editor – Billboard
Ashley Gorley Songwriter - "You're Gonna Miss This," "Then," "All-American Girl," "It Won't Be Like This For Long"
Kuk Harrell Songwriter, Producer - "Umbrella," "Single Ladies (Put A Ring On It)," "I Luv Your Girl," Growing Pains
Jean-Baptiste Songwriter, Producer - "Boom Boom Pow," "Meet Me Halfway," "Up, Up & Away," "Photographs"
Jane't A. Sewell-Ulepic Songwriter - "Empire State of Mind," "When I See You," "Hold It Don't Drop It," "Run The Show"
This panel of successful songwriters will share their unique insights into what it takes to reach the top of the charts today, from crafting an infectious song to collaborating with other writers, performers and producers to finding the widest audience possible. Learn about what they did to navigate the music industry and seize the opportunities that made a difference in their careers. Take advantage of the experience, knowledge and advice offered by these writers, who between them are responsible for millions of sales, downloads and radio performances.

11:45am - 1:00pm Your Digital Tool Belt: What You Need to Build a Music Career Hollywood Ballroom 2

Moderator: Ariel Hyatt Founder - Ariel Publicity & Cyber PR
Phil Antoniades President & Co-Founder - Nimbit, Inc.
Justin Gage Founder - Aquarium Drunkard & Autumn Tone Records
Alison Sudol (A Fine Frenzy) Songwriter, Performer - "Almost Lover," "Blow Away," One Cell In The Sea, Bomb In A Birdcage
Mark Wood Artist & Songwriter/Producer Manager (Imogen Heap, Frou Frou, Jack McManus, Jerry Abbott) - Radius Music Ltd.
Social media services such as Twitter, Flickr, Facebook, blogs and the like, combined with innovative online tools and technology, continue to provide music creators with great new opportunities to build and connect with an audience as well as market, promote, play and sell your music. With such an abundance of tools, which ones are most effective, easiest to use and least time-consuming? How do you make them all work in harmony? Learn from some experts on how you can take complete control of advancing your music career by harnessing the power of these online channels and services.

11:45am - 1:00pm Mixed Genre Song Feedback Hollywood Ballroom 1

Moderator: Marc Emert-Hutner ASCAP
Whitney Daane SVP, Creative - Kobalt Music Publishing
Rob Knox Producer - "Dead and Gone," "Love Sex Magic"
JR Lindsey Sr. Director, Urban Music, A&R - Chrysalis Music Publishing
Jessica Rivera Sr. Director, Creative Affairs - Universal Music Publishing Group
Engage in honest talk and receive valuable advice from industry experts from a variety of genres in this song listening session where a limited number of songs pre-submitted by registrants will be given feedback in front of an audience.

11:45am - 1:00pm Legal Issues A to Z Mt. Olympus

Moderator: J. Reid Hunter, Esq. Attorney, Partner - Serling, Rooks & Ferrara LLP
Dina LaPolt, Esq. Attorney, Founder – LaPolt Law
Matthew J. Middleton, Esq. Attorney, Founder - Middleton Law Group, PC
Owen J. Sloane, Esq. Attorney, Chair, Entertainment & Media Group - Gladstone Michel Weisberg Willner & Sloane, ALC
If you are an emerging music creator, then you probably have some basic legal questions you need answered such as "When do I need an attorney?" or "What can an attorney do or not do for me?" This panel of experts will explore all of these basic legal questions as well as give an overview of legal issues covering publishing, administrative and co-publishing deals, reversions and 360 deals as well as practical information about handling co-writes and shares, sampling and what you should do to put your "legal" house in order.

11:45am - 1:00pm Making the Scene: TV Composers Silver Lake

Moderator: Dan Foliart President - The Society of Composers & Lyricists; Composer ? TV: The Secret Life of the American Teenager, Seventh Heaven, Home Improvement, Roseanne, Happy Days, Laverne and Shirley
James S. Levine Composer - TV: The Closer, Damages, Glee, Nip/Tuck
Bear McCreary Composer - TV: Battlestar Galactica, Human Target, Terminator: The Sarah Connor Chronicles, Trauma, Caprica
Wendy Melvoin and Lisa Coleman (Wendy & Lisa) Composer, Songwriter, Performers - Purple Rain TV: Heroes, Mercy, Nurse Jackie Film: Dangerous Minds 
A diverse group of top TV composers will discuss the daily challenges of creating music for some of today's most popular network and cable television shows, as well as their experience in creating music for other media. Learn what you can do to prepare for a career in one of music's most demanding – and rewarding – genres.

1:10 - 1:40pm Sponsor Sessions
State of Hawaii, DBEDT, Creative Industries Division Presents…
ASCAP Network Stage

Imua Garza Producer, Songwriter, Performer - The Opihi Pickers
Live at the ASCAP Network Stage

Focusrite
Tracking Instruments and Vocals with Nathan Flom, renowned musician, writer, recording, engineer and producer
Laurel

A demonstration aimed at helping songwriters and producers track instruments and vocals. It will focus on getting the most out of your microphone pre–amplifier and microphone placement. This will be demonstrated on a number of different software platforms and will examine techniques for achieving different effects. It will also explore the ultimate recording device for singer-songwriters who want to plug directly into any recording system.

PreSonus Audio Electronics
Record, Mix, Master and Upload your next hit to the web in 30 minutes
Nichols

PreSonus Audio Electronics is known for delivering professional quality audio products at affordable prices to audio professionals, musicians and hobbyists around the world. PreSonus is committed to developing great–sounding and useful tools to enhance the creation of music led by innovative solution oriented products such as the StudioLive, and Studio One Software. Come see for yourself how you can 'Record, Mix, Master and Upload your next hit to the web in 30 Minutes' with PreSonus.

MusicOnlineAlive
Creating and monetizing ongoing musical experiences on the web
Runyon

In this demo session, MusicOnlineAlive Founder/CEO/Artist Peter Saltzman demonstrates how artists and record companies can use the MOA platform to create ongoing artistic and commercial opportunities that draw upon virtually unlimited revenue streams. The Virtual Album, our flagship application, represents an entirely new way of thinking about, presenting, and selling your music on the web and across multiple mobile platforms. Like a musical blog, you can build it over time, adding not only multiple versions of tracks (live, demo, sheet music, interactive, high bandwidth, etc.), but also creating musical stories that keep your fans coming back and buying more. If you consider yourself a serious artist, label, or distributor, this is a demo you don't want to miss!

IK Multimedia & West L.A. Music
Mixing and Mastering with Producer and Engineer Bobby Owsinski
Solano

IK Multimedia expert Bobby Owsinski will demonstrate how you can obtain “Big Studio” sounding mixes and ultimate final master quality using the wide range of IK Multimedia software products including: T-Racks - a high-end mastering & mixing suite modeling tube compressors, optical compressors, various EQ’s and Limiters; CSR - a suite of four high-end studio-quality reverbs modeled after popular outboard classics; and ARC - Acoustic Room Correction Software. Not long ago, because of the high cost, only the best studios had access to this caliber equipment. No more - thanks to this revolutionary technology you can transform your mix from demo quality to top flight master quality! Bobby Owsinski is also the author of How To Make Your Band Sound Great, The Mixing Engineer’s Handbook, The Recording Engineer’s Handbook and The Mastering Engineer's Handbook: The Audio Mastering Handbook

1:45 - 3:00pm We Create Music Grand Ballroom

Moderator: Paul Williams Songwriter, Actor - "Evergreen," "Rainy Days and Mondays," "We've Only Just Begun," "The Rainbow Connection"; President and Chairman of the Board - ASCAP  
Jason Mraz Songwriter, Performer - "I'm Yours," "Make It Mine," "Lucky," "The Remedy (I Won't Worry)"
C. Tricky Stewart Producer, Songwriter - "Single Ladies (Put a Ring on It)," "Umbrella," "Touch My Body," "Just Fine"  
Brian Tyler Composer - Film: Eagle Eye, Rambo, Fast and Furious, The Expendables
Phil Vassar Songwriter, Performer - "Just Another Day In Paradise," "Bye Bye," "Six-Pack Summer," "In a Real Love"
Whether their forte is pop, rock, country, R&B or film music, these writers and composers have all built a successful life in music. While they all have their own unique story to tell, they also share common challenges and rewards. Gain valuable insight and expertise on how to forge a lasting career from this super panel of creators from across the musical spectrum.

3:15 - 4:30pm How to Outsell a Major Without a Label
Presented by TuneCore
Grand Ballroom

Moderator: Jeff Price CEO – TuneCore
William Fitzsimmons Songwriter, Performer - "Passion Play," "Please Don't Go," The Sparrow And The Crow
George Howard Music Industry Executive & Consultant; Author - Getting Signed! An Insider's Guide to the Record Industry, Music Publishing 101
Mark Isham Composer, Trumpeter – Film: A River Runs Through It, Crash, The Black DahliaTV: EZ Streets
Alejandro Manzano (Boyce Avenue) Songwriter, Performer -  All You're Meant To Be , "Every Breath," "Hear Me Now (piano acoustic)"
Liam Sullivan Comedian, Songwriter, Performer, Director – "Shoes," "Muffins," "Let Me Borrow That Top," LiamShow.com  
As CD album sales continue to decline, the upside is stronger than ever. The majority of music now being created, distributed, shared, bought and discovered is happening outside the traditional music industry, and the great news is that as more artists are becoming their own label, more revenue for music creators is being generated in more ways than ever before. Hear from artists who have had incredible success selling their music in the digital world, learn about possible marketing ideas and techniques, self distribution and discover why the music industry is finally growing to its full potential.

3:15 - 4:30pm R&B/Hip Hop Song Feedback Hollywood Ballroom 2

Moderator: Walter Jones Director, A&R - Sony/ATV Music Publishing
Billy J VP, A&R - SRC Records
Dot Da Genius Producer - "Day 'n' Nite," "Highs N Lows," "Dat New New"
Luke James Songwriter - "Crawl," "That Should Be Me," "Keeper"
Jermi ThomasA&R - Columbia Records
Engage in honest talk and receive valuable advice from chart-topping R&B and hip hop songwriters and producers and industry executives in this song listening session where a limited number of songs pre-submitted by registrants will be given feedback in front of an audience.

3:15 - 4:30pm Dynamic Demos: How to Record Songs that Seal the Deal Hollywood Ballroom 1

Moderator: Jay Landers A&R Music Executive
Scott Cutler Songwriter, Producer - "Torn," "Listen," "Start All Over," "Piano In The Dark"
Emanuel Kiriakou Songwriter, Producer - "Crush," "What's Left of Me," "A Million Miles," "2 in the Morning"
Teresa LaBarbera Whites SVP, A&R - Jive Records
Jim Vellutato VP, A&R - Sony/ATV Music Publishing
There is much competition in the current music environment, and gaining an edge to get your music noticed is more important than ever. Once a writer could get by recording a demo with just a piano or guitar and vocal. But for some genres today, such as country, pop and R&B, recording your song so that it makes an immediate impact on an influential listener requires some strategic elements of production. One reason writer/producers get some of the best cuts is they know how to deliver a product that shows the range and uniqueness of the artist. This panel will present some real-life examples of demos that became records and will feature a discussion with some of the most influential decision makers in the business today.

3:15 - 4:30pm Have Music, Will Travel: Exploring the International Market Silver Lake

Moderator: Loretta Muñoz ASCAP
Lisa Braudé Artist Manager ? Braud? Management
Patrick Clifford VP, A&R - Ten Ten Music Group, Inc.
Justin Hawkins Songwriter, Performer - "Music Again," "I Believe in a Thing Called Love," "Christmas Time (Don't Let the Bells End)," Permission to Land
Damon Sharpe Songwriter, Producer - "Love Don't Cost A Thing," "Paid My Dues," "Why'd you Lie To Me," "Love is a Crime"
Music is the universal language. But not all music markets are alike. This panel will show you how the European song market differs from that of the U.S. and will explore the roles of European publishers and sub-publishers, how deals differ from territory to territory, the significance of MIDEM and how to go about breaking into global markets.

3:15 - 4:30pm True South: A Songwriter's Guide to Nashville Echo Park

Moderator: Tim DuBois ASCAP; Songwriter, Producer - "Love In The First Degree," "When I Call Your Name"
Mark Hartley Co-President - Fitzgerald Hartley Co.
Autumn House Sr. Director, A&R - Capitol Records  
Jamie Houston Songwriter, Producer – "Need A Little Love," "Breaking Free," "Just Feel Better," "Beautiful Disaster"
Stacey Schlitz, Esq. Attorney - SchiltzLAW
Nashville is called Music City. As with all cities, you can get lost if you don't know your way around. For songwriters who want to navigate Nashville's music industry, this session will guide you through the community and show you how it works - from the perspective of music executives and attorneys who know it best.

4:40 - 5:10pm Sponsor Sessions
Prism Sound & PMC
How to record and release quality material at home with John Jones, Grammy winning engineer, producer, musician, songwriter and composer
Laurel

John has worked in the studio with Dee Long, Duran Duran, Fleetwood Mac, Celine Dion, Alan Frew, George Martin, Sir Paul McCartney, Steve Ferrone, Emily Richards, Dan Hill, Klaatu, Rational Youth, Dalbello and many others. Today he will give insights into the recording of Duran Duran’s Ordinary World album, which was largely recorded in domestic situations and on a shoestring budget! Other credits include Producer Grammy Award for Album of the Year/Pop Album of the Year for Celine Dion's Falling into You. Jones also produced “Seduces Me,” Alan Frew's Hold On featuring “So Blind.” Jones released his first solo album One Moment In Time in 1998 and his second in 2009.

Taylor Guitars & West L.A. Music
Finding the Right Guitar for Your Application
Nichols

Whether it's getting a great live sound, finding the best guitar for a hard-strumming recording session, or playing a wood combination that will help you cut through on stage, choosing the right guitar makes all the difference. The team from the Taylor factory will walk you through the Taylor line, showing you how a guitar's shape, the wood combinations and pickup/signal chain make all the difference. There will also be a Q&A session and advice to help with your individual setup.

MusicPro Insurance
Instrument, Tour, Auto and Homeowners Insurance
Runyon

Hear all you need to know to protect your musical instruments and equipment or how to obtain low cost tour liability coverage for you or your band. Don't miss this session led by MusicPro's Managing Director, Julie Coulter. Also learn about the new Liberty Mutual auto and homeowners coverage providing group savings for ASCAP members. Stop in, save money and pick up a free gift for your string instrument.

Audio Technica & West L.A. Music
Microphone Fundamentals and Applications
Solano

Audio Technica factory representatives and Noel Gould, West L.A. Music's resident microphone expert, will discuss different types of microphones and their classic applications. Topics will include: how dynamic, tube and condenser microphones differ; how to look at a spec sheet and choose the best mic for your objective; when and how to use the wide range of microphone types available; sound characteristics of various types of microphones; and basic mic placement technique for vocals, guitar, woodwinds, brass and drums. If you are trying to decide which type of mic to buy or how to best use what you currently own and you are tired of listening to techno speak that means nothing to you, then this seminar is a must see.

5:15 - 6:30pm "I Create Music" Interview
BATTLE STUDIES: JOHN MAYER
Grand Ballroom

Interviewer: Erik Philbrook ASCAP
In less than ten years since the release of his breakthrough album, 2001's Room for Squares, singer-songwriter-guitarist John Mayer has shot to superstardom. Born in Bridgeport, Connecticut, he began playing blues as a teenager and his obvious skills eventually opened the doors for his admission to Berklee College of Music. But his songwriting career took off after a move to Atlanta, Georgia. After signing to Aware Records, his successful recording career began in earnest. While Room for Squares showcased Mayer's pop songwriting prowess, producing two Top 20 hits, "No Such Thing" and the Grammy Award-winning song, "Your Body is a Wonderland," it was only the tip of the iceberg of Mayer's talent. His subsequent releases, from Any Given Thursday to Heavier Things to the John Mayer Trio's Try! to 2006's Continuum, have focused increasingly on his remarkable guitar skills and his mastery of an ever-widening palette of musical styles, from rock, blues and jazz to soul and more. In the process Mayer has now earned a total of seven Grammy Awards, has become an incendiary live performer and has collaborated with many of his musical heroes, including guitar greats Buddy Guy, B.B. King and Eric Clapton, jazz icon Herbie Hancock, hip-hop visionaries Common and Kayne West, as well as legendary studio musicians Steve Jordan and Pino Palladino as part of the John Mayer Trio. In hit songs such as "Daughters," "Gravity," "Say" and "Waiting for the World to Change," Mayer has connected with a worldwide audience that has followed him down different stylistic pathways on his fascinating artistic evolution. As he continues his world tour in support of his critically-acclaimed new album, Battle Studies, the EXPO is thrilled to welcome John Mayer.

6:30 - 7:30pm Opening Networking Reception
Presented by ole
Grand Ballroom Terrace

Meet your fellow music creators for a special networking reception outside the Grand Ballroom on the terrace.

8:00 - 10:00pm "I Create Music" Center Stage The Highlands

Host: Don Was Songwriter, Producer, Performer ? "Walk the Dinosaur," Nick of Time, Voodoo Lounge, A Bigger Bang
Natasha Bedingfield Songwriter, Performer - "Unwritten," "Pocketful of Sunshine," "Love Like This," "These Words"
Stephen Bishop Songwriter, Performer - "On and On," "Separate Lives," "Save It For A Rainy Day" Film: Animal House
John Forté Songwriter, Producer, Performer - The Score, "Cowboys," "Family Business," Poly Sci
Lenny Kaye Producer, Songwriter, Performer – "Redondo Beach," "Free Money," "Southern Cross," "Ghost Dance"; Author – Nuggets, Waylon: An Autobiography
Phil Vassar Songwriter, Performer - "Just Another Day In Paradise," "Bye Bye," "Six-Pack Summer," "In a Real Love"
Enjoy some great live music from this diverse and successful group of ASCAP songwriters, who will treat the audience to acoustic performances of some of their best-loved songs, from contemporary hits to classics.

10:00pm - 12:00am ASCAP EXPO iStandard Producer Showcase
Presented by MillerCoors
The Highlands Upstairs

Judges:
Billy J VP, A&R - SRC Records
Dot Da Genius Producer - "Day 'n' Nite," "Highs N Lows," "Dat New New"
Chris "Deep" Henderson Songwriter, Producer - "Blame It," "Happily Ever After," "The Greatest Sex," "Be Where You Are"
Rob Knox Producer - "Dead and Gone," "Love Sex Magic"
Nate Walka Songwriter, Performer - "Blame it," "Say Aah," "Believer"
ASCAP and iStandard are excited to once again present this showcase opportunity at the EXPO specifically for producers in the Hip-Hop, Pop, R&B and Dance realm. Eight EXPO attendees, whose tracks were pre-selected by iStandard, will have their music played before a panel of prominent music industry tastemakers, who will then provide valuable constructive criticism for the benefit of the participants and the audience, and help them build relationships with contacts that can assist them in getting ahead in their careers. The iStandard Producers Showcase has been held monthly in New York and also has occurred in Philadelphia, Chicago, Miami, Phoenix, Atlanta and Los Angeles. Producers that have been a part of the iStandard Producers Showcase have had placements with artists such as 50 Cent, Beyoncé, Diddy, Snoop Dogg, Fabolous, The Clipse, Jill Scott and more.

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FRIDAY APRIL 23RD 2010Room Name
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8:00am - 7:00pm Registration Open Mezzanine Level
9:00am - 5:15pm Exhibits Open Mezzanine Level
The ASCAP Room
Learn about ASCAP Member Access, speak to ASCAP Member Services Representatives and more
Elysian Park
ASCAP EXPO Boutique
Get your official EXPO & ASCAP merch as well as Music Industry books
3rd Floor Landing
Propellerhead, Line 6, Novation, KRK & R?de
Visit the Songwriter Studio
Laurel
West L.A. Music
Meet product reps and see the latest gear
Nichols
West L.A. Music
Meet product reps and see the latest gear
Solano
9:15 - 10:30am Somewhere (A Placement for Us): Making it in Music Licensing Grand Ballroom

Moderator: Jonathan McHugh SVP, Soundtracks & Supervision - Island/Def Jam (Universal Music Group)
Roy Elkins Founder & CEO - Broadjam, Inc.
Lynn Grossman Owner - Secret Road Artist Management & Music Services; Music Supervisor – House
Brian McNelis SVP, Music & Soundtracks - Lakeshore Entertainment; Music Supervisor - Fame, Extraordinary Measures
Steve Schnur Worldwide Executive of Music - Electronic Arts; President - Artwerk Music Group
Music licensing and song placements in popular film, TV and advertising projects continue to have a major impact on the careers of songwriters and bands. But before your music can be placed, it must be heard. Knowing how to prepare and present your music professionally to the right people is essential to success. Learn from top music supervisors and reps from some of today's major and influential creative media outlets about where the opportunities exist and what you can do to take advantage of them.

9:15 - 10:30am A Digital Royalties and Rights Primer Hollywood Ballroom 2

Moderator: Peter Himmelman Songwriter, Composer, Performer - From Strength to Strength Web Show: Furious World TV: Judging Amy, Bones
Chris Amenita ASCAP
Ted Cohen Managing Partner - TAG Strategic
Dean Kay President, CEO - Lichelle Music Company; Songwriter - "That's Life"
Bob Kohn Co-Founder & CEO - RoyaltyShare, Inc.; Author - Kohn on Music Licensing
Tim Westergren Chief Strategy Officer & Founder – Pandora; Composer
Join these experts who have their finger on the pulse of what is happening in the digital realm as they examine critical business and licensing issues that are affecting songwriters' and recording artists' ability to earn royalties from new media. They will discuss sustainable digital music services, consumer and business trends, and how performers and songwriters are paid when their music is exploited in new media.

9:15 - 10:30am Pop/Rock Song Feedback Hollywood Ballroom 1

Moderator: Jon Lind SVP, A&R - Hollywood Records; Songwriter - "Boogie Wonderland," "Crazy for You," "Save the Best for Last"
Antonina Armato Songwriter, Producer - "7 Things," "See You Again," "I Still Believe," "Naturally"
Toby Gad Producer, Songwriter, Composer - "If I Were A Boy," "Big Girls Don't Cry," "This Love," "Love is My Disease"
Judy Stakee Owner - The Judy Stakee Company
Engage in honest talk and receive valuable advice from pop/rock industry experts in this song listening session where a limited number of songs pre-submitted by registrants will be given feedback in front of an audience.

9:15 - 10:30am Concert Composers Creating Exciting and Diverse Careers Mt. Olympus

Moderator: Alex Shapiro Composer - Deep, Bioplasm, Music for Two Big Instruments, Homecoming
Avner Dorman Composer, Pianist - Ellef Symphony, Variations Without A Theme, Spices, Perfumes, Toxins!
Mateo Messina Composer - Film: Juno, Up In The Air, Thank You For Smoking TV: The Office
Kubilay Uner Composer, Producer, Arranger - Morgensterns Moleküle, Cinematic; Film: Stay Cool, See What I'm Saying
Successful composers who know how to get their music to the public share their experience inventing diverse careers as collaborators, performers, presenters, and entrepreneurs.

10:40 - 11:10am Sponsor Sessions
State of Hawaii, DBEDT, Creative Industries Division Presents… ASCAP Network Stage

Nalani Choy Songwriter, Performer - Na Leo Pilimehana
Live at the ASCAP Network Stage

Songwriter Studio
Learn how to optimize your computer based studio output with these software and hardware tools
Laurel

Songwriter Studio is a music production environment which optimizes creative output and minimizes technical hassles. Five different companies have come together with various gear to propose this high quality yet affordable PC–based studio: R?de Microphones, Line 6 audio interfaces, Propellerheads Record and Reason music software, Novation controller keyboards and KRK studio monitors. The software and hardware work together in ways that let the songwriter and composer concentrate on making the music. Come see it in action at the ASCAP EXPO. Gerry Bassermann (Propellerhead), Matt Piper (Line 6), Mark Ludmer (R?de) and Eric Kosnar (KRK) will be on hand all day to show all aspects of song production, from tracking and arranging to mixing and mastering your music.

PreSonus Audio Electronics
Record, Mix, Master and Upload your next hit to the web in 30 minutes
Nichols

PreSonus Audio Electronics is known for delivering professional quality audio products at affordable prices to audio professionals, musicians and hobbyists around the world. PreSonus is committed to developing great–sounding and useful tools to enhance the creation of music led by innovative solution oriented products such as the StudioLive, and Studio One Software. Come see for yourself how you can 'Record, Mix, Master and Upload your next hit to the web in 30 Minutes' with PreSonus.

MusicPro Insurance
Instrument, Tour, Auto and Homeowners Insurance
Runyon

Hear all you need to know to protect your musical instruments and equipment or how to obtain low cost tour liability coverage for you or your band. Don't miss this session led by MusicPro's Managing Director, Julie Coulter. Also learn about the new Liberty Mutual auto and homeowners coverage providing group savings for ASCAP members. Stop in, save money and pick up a free gift for your string instrument.

IK Multimedia & West L.A. Music
Guitar Recording with AmpliTube 3 with Engineer Ethan Mates
Solano

Engineer Ethan Mates will demonstrate the all–new AmpliTube 3 guitar and bass tone gear modeling software. With 51 Stompbox effects, 31 Amps, 45 Cabinets, 15 Studio Mics and 17 Rack Effects, this massive software package is the ultimate tone gear collection for players, producers and engineers. Ethan Mates is engineer for Linkin Park, Korn and others. He is currently working on Linkin Park’s new album and recently mixed Live in Houston for Staind. Mates wrote and produced original music for MTV/VH1’s The T.O. Show, 16 and Pregnant, College Life, Uptown Girls, Fantasy Factory and Challenge Day. He has begun mixing American Idol Season 9 iTunes Exclusives. Come see and hear IK Multimedia’s incredible software package.

11:15am - 12:30pm The Nuts & Bolts of the Music Business Grand Ballroom

Eric Beall VP, A&R - Shapiro Bernstein & Co; Author - The Billboard Guide To Writing and Producing Songs That Sell: How To Create Hits In Today's Music Industry
Succeeding in music today entails much more than just having the talent and skills to create great music. You must have a firm grasp of the basics of the music business, from publishing to the many different areas that generate income to the types of deals common to these areas. Eric Beall is a respected music industry veteran and author of several books and online courses in music publishing, songwriting and the music industry. If you want a one-stop overview of what you need to know about today's marketplace, this panel is for you.

11:15am - 1:00pm Master Session with Linda Perry Hollywood Ballroom 2

Songwriter and producer Linda Perry has worked with a range of artists such as Pink, Christina Aguilera, Gwen Stefani, Alicia Keys and many others. She knows better than most how to make a good song great and has been a key part of tens of millions of record sales. In this very special interactive session, Linda Perry will invite attendees onstage to perform a song live or play a prerecorded track. Then she will discuss with each songwriter the merits of the work, providing insight and constructive criticism for the benefit of the audience. There are no pre-submissions! Perry will be selecting people right in the room. There will be an acoustic guitar and a piano available for live performers, and a CD player available for prerecorded tracks. Attendees should leave their inhibitions at the door!

11:15am - 12:30pm From Foot in the Door to Feature Film Score
Presented by Variety
Hollywood Ballroom 1

Moderator: Steven Gaydos Executive Editor, Features - Variety
Klaus Badelt Composer - Film: Gladiator, Pirates of the Caribbean: The Curse of the Black Pearl, Poseidon
Ramin Djawadi Composer - Film: Iron Man, Clash of the Titans TV: FlashForward, Prison Break
Deborah Lurie Composer, Arranger – Film: Dear John, 9, An Unfinished Life, Spring Breakdown
As composers increasingly enter the film marketplace, competition is strong and gaining an edge is more important than ever. These composers of some of the biggest blockbusters of the past decade have built incredible careers in the industry. Learn about how they got into the business, how they scored some of their hit films, and what you need to do if you want to make it on the big screen.

11:15am - 12:30pm Country Song Feedback Mt. Olympus

Moderator: Ralph Murphy ASCAP: Songwriter ? "He Got You," "Half the Way"
Autumn House Sr. Director, A&R - Capitol Records
Engage in honest talk and receive valuable advice from country music industry experts in this song listening session where a limited number of songs pre-submitted by registrants will be given feedback in front of an audience.

11:15am - 12:30pm Master Session with Kenny Burrell: Celebrating a Jazz Master Silver Lake

Interviewer: Pat Prescott DJ, Co-Host - Brian McKnight Morning Show (KTWV 94.7 FM, LA)
NEA Jazz Master Kenny Burrell discusses his compositions and career with well known Los Angeles radio co-host and disc jockey Pat Prescott. Burrell, a prolific composer and virtuoso guitarist has appeared on several hundred albums and was honored at the 2010 Grammy Salute to Jazz. His compositions have been recorded by great artists, including Ray Brown, Jimmy Smith, Grover Washington, Jr., John Coltrane, June Christy, Frank Wess, Stevie Ray Vaughn, and Dee Bridgewater, who performed his 1988 Grammy Award - winning song, "Dear Ella.” Among his commissions was an extended work for the Boys Choir of Harlem, funded by Meet the Composer, which premiered at Lincoln Center and was recorded for Concord Records. Kenny Burrell is founder and director of the Jazz Studies program at UCLA, where he is Professor of Music and Ethnomusicology. He is also founder and President Emeritus of the Jazz heritage Foundation.

12:40 - 1:40pm Sponsor Sessions
Book Signing & Talk: Robert Safir
Make Your Music Video and Put It Online
ASCAP Network Stage

With the popularity of YouTube, Facebook, Vimeo, MySpace, and other Internet video services, musicians are using the video format more than ever. This book will help you learn how to produce a high–quality, high-production value, low–budget music video and let the world know about it through the Internet. This is more than a book about how to make a music video – it's a guide to marketing your music in the 21st century. Robert Safir has crafted music for film, television, documentaries, animation, interactive entertainment, and commercials. As an author, he has been staff writer for Keyboard magazine as well as writing articles for other industry pubs such as Mix magazine, Songwriter, Cue and The Hollywood Reporter. "This book will not only teach you how to make a music video and put it online, it will make you feel smart. It will allow you to say, "I get it!" – Richard Bellis (composer, author and ASCAP Board of Directors)

Songwriter Studio
Learn how to optimize your computer based studio output with these software and hardware tools
Laurel

Songwriter Studio is a music production environment which optimizes creative output and minimizes technical hassles. Five different companies have come together with various gear to propose this high quality yet affordable PC–based studio: R?de Microphones, Line 6 audio interfaces, Propellerheads Record and Reason music software, Novation controller keyboards and KRK studio monitors. The software and hardware work together in ways that let the songwriter and composer concentrate on making the music. Come see it in action at the ASCAP EXPO. Gerry Bassermann (Propellerhead), Matt Piper (Line 6), Mark Ludmer (R?de) and Eric Kosnar (KRK) will be on hand all day to show all aspects of song production, from tracking and arranging to mixing and mastering your music.

Blue Microphones & West L.A. Music
Secrets of Recording and Live Microphones
Nichols

Blue Microphones' Technical Sales Representative Ben Thompkins takes you through an in–depth discussion on: types of microphones, what microphones work for your voice and application, microphone placement, home recording techniques, major recording studio secrets, and live gig microphone techniques. It doesn't matter if you are an expert or beginner, this seminar is for you! It will be filled with plenty of discussion and Q&A.

MusicOnlineAlive
Creating and monetizing ongoing musical experiences on the web
Runyon

In this demo session, MusicOnlineAlive Founder/CEO/Artist Peter Saltzman demonstrates how artists and record companies can use the MOA platform to create ongoing artistic and commercial opportunities that draw upon virtually unlimited revenue streams. The Virtual Album, our flagship application, represents an entirely new way of thinking about, presenting, and selling your music on the web and across multiple mobile platforms. Like a musical blog, you can build it over time, adding not only multiple versions of tracks (live, demo, sheet music, interactive, high bandwidth, etc.), but also creating musical stories that keep your fans coming back and buying more. If you consider yourself a serious artist, label, or distributor, this is a demo you don't want to miss!

Digidesign & West L.A. Music
Pro Tools 8 Master Class for producers, engineers and songwriters, an in-depth look at advanced recording and editing techniques
Solano

This Pro Tools 8 Master Class will allow you to: learn how to work more efficiently and harness the power of Pro Tools 8 using a control surface; see experts demonstrate the new Score feature; learn about the expanded MIDI and sequencing functionality; see how to combine the best possible performances quickly and easily creating "Comp" Tracks for the perfect track; learn how to integrate new virtual instruments included with Pro Tool 8; learn to harness the power of Mixing in the Box; and see how Elastic Pitch effortlessly transposes a region to a different key or fixes pitch in real time.

1:45 - 3:00pm Master Builders: The Architects of Modern R&B Grand Ballroom

Moderator: Nicole George ASCAP
Kerry "Krucial" Brothers Songwriter, Producer - "No One," "Like You'll Never See Me Again," “Karma,” The Diary of Alicia Keys
<%--Vidal Davis Producer, Songwriter - "Yo (Excuse Me Miss)," "Oh," "Caught Up"
--%> Chuck Harmony Producer, Songwriter - "Russian Roulette," "I Never Knew I Needed," "Epiphany," "Part of the List"
Andre "Dre" Harris Producer, Songwriter - "Yo (Excuse Me Miss)," "Oh," "Caught Up"
These are the architects of some of modern R&B's biggest hits, the writers and producers who have set the creative bar for not only anyone else trying to make it in R&B today, but artists in other genres as well who want the sound – and the massive success - that these music creators have developed. Learn how you, with the right combination of skills, innovation, vision and the ability to collaborate, can carve your own path up the charts.

1:45 - 3:00pm Building Your Circle as an Emerging Writer Hollywood Ballroom 2

Moderator: Jason Silberman ASCAP
Jessi Alexander Songwriter, Performer - "The Climb," "Nothin' 'Bout Memphis," "Lonely Enough," "Let's Get Trashed"
Ethan Allen Producer, Songwriter
Gabriel Mann Songwriter, Producer, Performer (The Rescues) ? Careful Confessions TV: Arrested Development, Modern Family
Emerging songwriters have a wide range of options when it comes to putting together a circle of associates needed to make it in music today. From bookers to managers to publicists to promoters to fellow musicians and now bloggers, there are many people who may share the passion and commitment you possess to make your musical dreams come true. But which of these individuals is most important starting out, and whom should you add as you gain steam? This panel will show you how to build a perfect circle, so that when opportunities arise you have your team in place.

1:45 - 3:00pm Master Session with Don Schlitz (D4A$) Hollywood Ballroom 1

Don Schlitz's first recorded song, "The Gambler," won a Grammy as well as the CMA's Song of the Year in 1980. He was just getting warmed up. Don's songs have played major roles in the careers of Kenny Rogers, Randy Travis, The Judds, The Nitty Gritty Dirt Band, Tanya Tucker, Mary Chapin Carpenter, Alison Krauss, and many other singers. His 50 Top Ten's have included 24 Number One's. He also wrote the music and lyrics for the Broadway musical The Adventures of Tom Sawyer. As the winner of the ASCAP Country Songwriter of the Year for four consecutive years (1988-91) and numerous other industry awards, including two Grammys and three CMA Song of the Year Awards, Schlitz was inducted into Nashville Songwriters Association's Hall of Fame in 1993. In 2007, he was presented with the ASCAP Creative Achievement Award. This year, as Schlitz releases his first studio album in 30 years, Allergic to Crazy, his creativity is in full bloom. Learn how Schlitz turns his ideas into songs beloved by country music fans and how he has maintained a successful career for more than three decades.

1:45 - 3:00pm Your Sound: From Studio to Stage
Presented by Sennheiser
Silver Lake

Moderator: Thom Salisbury Western Regional Retail Sales Manager - Sennheiser Electronic Corp.
John Kurlander Chief Recording Engineer - Abbey Road Studios; Engineer, Mixer - Abbey Road, Film: The Hurt Locker, The Lord of the Rings Musical Theater: My Fair Lady
Jimmy Landry Producer, Songwriter, Engineer; Artist Relations Manager – Cakewalk
Tim Moore Artist Relations Manager - Sennheiser Electronic Corp.
Colleen D'Agostino Moreaux & Jon Moreaux (The Material) Songwriters, Performers - "Moving to Seattle"
Woody Nuss Live Sound Engineer, Mixer, Production/Tour Manager
Writing great music is important. But if you are a performer who spends a lot of time in the studio or on the stage, then creating and capturing a great sound is equally important. Learn professional micing techniques from artists and engineers and how those techniques affect instruments and vocals in a variety of settings. The panel will also explore mic selection, headphones, earbud monitors and how choosing the right audio tools can elevate your art.

1:45 - 3:00pm Hardcore Orchestration with Ron Jones Echo Park

Family Guy and American Dad composer Ron Jones has worked as a composer for over 37 years, 27 of them dedicated to scoring to picture. His other credits include Duck Tales, Star Trek: The Next Generation and numerous other network and syndicated series. He also plays with a 19-piece All-Star Jazz Orchestra he formed called The Influence Jazz Orchestra, which happens to be made up of the best session players in LA. Ron will be giving insights to essential tools for orchestrators, songwriters and musicians to tap into the power of the craft of Orchestration. This power-packed seminar will leave you with practical tools to use in your compositions and songs to make your music more expressive and dynamic.

3:15 - 4:30pm Hit Producers: Music in the Heart, Money in the Bank Grand Ballroom

Moderator: Josh Briggs ASCAP
Aureo Baqueiro Producer, Songwriter - Alejandro Fernandez, Sin Bandera, Paulina Rubio, Thalia
Louis Biancaniello Songwriter, Producer - "When I See You," "Battlefield," "I'm Outta Love," "I Wanna Love You Forever"
Mike Elizondo Producer, Songwriter - "In Da Club," "The Real Slim Shady," "Wunderkind," "Cowboy Casanova"
Robert Ellis Orrall Songwriter, Producer, Performer - "From Here to Eternity," Beautiful Eyes, "What's It to You," "Dancing In Circles"
Sam Watters Producer, Songwriter - "Battlefield," "I Wanna Sex You Up," "All I Ever Wanted," "I'm Outta Love"
Greg Wells Producer, Songwriter - "The Reason," "Apologize," "Waking Up In Vegas," "Grace Kelly"
All producers have access to state-of-the-art recording technology, but only some know how to combine those tools with creativity, vision and an ear for talent to create memorable hit records. This super panel of producers from across the musical spectrum is collectively responsible for some of the most successful songs to reach the top of the charts in recent years. Learn how they collaborate with other artists, including some of today's hottest superstars, in creatively taking songs from point A to point B, up the charts and all the way to the bank.

3:15 - 4:30pm This Year's Model: Publishers and Writer/Artist Development Hollywood Ballroom 2

Moderator: Sue Drew ASCAP
Kenny MacPherson President and Senior Executive - Chrysalis Music Division North America
Declan Morrell SVP, East Coast Creative - EMI Music Publishing
John Rudolph CEO - Bug Music, Inc.
Greg Sowders Head of A&R, U.S. - Warner/Chappell Music
Increasingly, as record companies have streamlined their operations, the role of the publisher has gained greater importance and influence – especially in the area of developing writer/artists. Hear from a group of publishers who have either started their own labels or have taken a firm hand in artist development and placed their writer/artist on a label. Learn the nuts and bolts of what a publisher can do for you and why this new model is so attractive.

3:15 - 4:30pm Master Session with Loudon Wainwright III Hollywood Ballroom 1

Interviewer: Jim Steinblatt ASCAP
The Grammy-winning singer-songwriter Loudon Wainwright III is blessed with both a caustic wit and the ability to rhyme almost any word. He has been an indelible presence on the music scene for over 40 years, with close to 30 albums on a dozen labels, and covers of his songs by artists from Johnny Cash to Johnny Maestro and the Brooklyn Bridge. Loudon Wainwright is a master of the autobiographical song ("Schooldays," "Grown Man"), the topical song ("Y2K," "Cash for Clunkers") and the whimsical ("Dead Skunk"). Wainwright is also an actor who has performed on TV (M*A*S*H*, Ally McBeal) and in films (Knocked Up, The Aviator). In this master session, Loudon will discuss how current events, his own closely examined life and traditional folk provide material for his expertly written songs.

3:15 - 4:30pm Local Heroes: Harnessing Your Regional Music Scene
Presented by State of Hawaii, DBEDT, Creative Industries Division
Mt. Olympus

Moderator: Dan Kimpel Author, Educator, Music Journalist - Networking in the Music Business, It All Begins with the Music: Developing Successful Artists & Careers for the New Music Business
Tremayne Anchrum ASCAP
Leah Bernstein President - The Mountain Apple Company
Nalani Choy Founding Member – OneHawaii Music, LLC; Songwriter, Performer - Na Leo Pilimehana
Tim DuBois ASCAP; Songwriter, Producer - "Love In The First Degree," "When I Call Your Name"
Hillel Frankel, Esq. CEO, Attorney - The Entertainment Law Office, P.C.; President - NoVo Artists Inc.
James Keblas Director, Office of Film + Music - City of Seattle
This panel of representatives from some of America's most dynamic regional music communities, including Atlanta, Chicago, Hawaii, Nashville and Seattle, will discuss their local performance cultures and songwriting groups, breakout styles that have emerged from their regions, their cross-cultural creative collaborations that defy boundaries (via Skype, etc.), their origins and growth in popularity, the influence of regional music on mainstream popular music and its crossover potential.

4:40 - 5:10pm Sponsor Sessions
Book Signing & Talk: Ariel Hyatt
Music Success In Nine Weeks: A Step-by-Step Guide On How to Use Social Media & Online Tactics to Supercharge Your PR, Build Your Fan-base and Earn More Money
ASCAP NETWORK STAGE

Ariel's book will help you: build an audience of loyal fans who buy everything you offer; understand how to use the most effective online social media sites (Twitter, Facebook and blogs) to connect with fans; increase your music sales as you increase your fan base; and eliminate the stress and struggle of promoting your music online. "You need to buy this book now! It's the only one that directly answers your question: 'I've got great music, but now what?' Read it, and you'll be earning its value back ten-fold immediately." - Derek Sivers, Founder, CD Baby

Songwriter Studio
Learn how to optimize your computer based studio output with these software and hardware tools
Laurel

Songwriter Studio is a music production environment which optimizes creative output and minimizes technical hassles. Five different companies have come together with various gear to propose this high quality yet affordable PC–based studio: R?de Microphones, Line 6 audio interfaces, Propellerheads Record and Reason music software, Novation controller keyboards and KRK studio monitors. The software and hardware work together in ways that let the songwriter and composer concentrate on making the music. Come see it in action at the ASCAP EXPO. Gerry Bassermann (Propellerhead), Matt Piper (Line 6), Mark Ludmer (R?de) and Eric Kosnar (KRK) will be on hand all day to show all aspects of song production, from tracking and arranging to mixing and mastering your music.

Roland
You'll never be satisfied to play a sampled piano again
Nichols

Come and hear the Roland V–Piano for yourself and find out why it succeeds in achieving the most natural sound, not only while playing with gusto and vigor, but while delivering the most sensitive pianissimo passages. At a low volume, you still hear every nuance.

JBL & West L.A. Music
Tuning the Mix Environment
Solano

A great mix requires a truly accurate set of speakers in a "corrected" room. Acoustic problems in your workspace can dramatically impact the effectiveness of your work. Peter Chaikin, Director of Recording and Broadcast Marketing at JBL Professional, will discuss the challenges and new technologies that will ensure your mix hits its mark every time. Peter will present: what you can do to ensure your mixes will be consistent in various rooms, including different studios, the car or your client's room; new technologies that take the guesswork and expense out of tuning your room; and using the JBL line of speakers and room correction products.

5:15 - 6:30pm "I Create Music" Interview
QUINCY JONES interviewed by LUDACRIS
Grand Ballroom

Ludacris is the highest-selling Southern hip-hop solo artist of all time, with over 24 million records sold worldwide, as well as an award-winning actor who has forged a successful career spanning the studio, the stage and the screen. In this very special session, he will interview one of music's greatest living legends, Quincy Jones, about his prolific career as a musician, composer, producer, arranger and conductor and his work with such entertainment giants as Count Basie, Miles Davis, Frank Sinatra, Michael Jackson, Ray Charles, Paul Simon, Aretha Franklin and many others. Ludacris will explore Jones's work on films such as The Pawnbroker, In the Heat of the Night, In Cold Blood and The Color Purple, as well as his music for television's Sanford and Son, Ironside and the Emmy-winning score to Roots. He will also engage Jones on his pioneering fusions of pop, soul, hip-hop, jazz, classical and other forms of music across all mediums that have left his indelible mark on American popular music and culture.

6:45 - 8:00pm ASCAP "I Create Music" EXPO Attendee Showcase
Presented by Pick the Band with Support from West L.A. Music
Hollywood Ballroom 2

ASCAP and Pick the Band, with support from West L.A. Music, are pleased to present the Attendee Showcase, featuring those independent songwriters who pre-submitted music (the deadline for submissions was April 15th) and were chosen by our panel of experts to perform before an audience of prominent music industry tastemakers and the EXPO audience. One band was selected to perform from a separate Pick the Band contest. Whether you were chosen to perform or not, the Attendee Showcase is a perfect opportunity to network and make connections at the EXPO.

8:00 - 10:00pm "I Create Music" Center Stage The Highlands

Host: Loretta Muñoz ASCAP
Chantal Kreviazuk , Songwriter, Performer - "Rich Girl," "Walk Away," "He Wasn't," Under These Rocks and Stones
Allison Iraheta , Performer, Songwriter - American Idol, Just Like You, "Friday I'll Be Over U"
Raul Midón , Performer, Songwriter - State of Mind, A World Within a World, "Keep on Hoping," "Cerca De Mi"
Gordie Sampson Songwriter, Performer, Producer - ”Jesus, Take The Wheel,” “Just a Dream,” “Any Other Day,” “When God Made Woman"
Enjoy some great live music from this diverse and successful group of ASCAP songwriters, who will treat the audience to acoustic performances of some of their best-loved songs.

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SATURDAY APRIL 24TH 2010Room Name
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8:00am - 5:00pm Registration Open Mezzanine Level
9:00am - 3:45pm Exhibits Open Mezzanine Level
The ASCAP Room
Learn about ASCAP Member Access, speak to ASCAP Member Services Representatives and more
Elysian Park
ASCAP EXPO Boutique
Get your official EXPO & ASCAP merch as well as Music Industry books
3rd Floor Landing
West L.A. Music
Meet product reps and see the latest gear
Nichols
West L.A. Music
Meet product reps and see the latest gear
Solano
9:45 - 11:00am Copyright Issues – At Home and Abroad Grand Ballroom

John LoFrumentoCEO - ASCAP
Eric Baptiste Director General - CISAC (the International Confederation of Societies of Authors and Composers)
David Israelite President & CEO - National Music Publishers Association
This is a critical time for music creators as they seek to benefit from the digital music revolution. Copyright is under serious attack, putting at risk the ability of creative people to make a living from their work. This discussion will focus on those issues that impact the rights of songwriters, composers and music publishers, both domestically and internationally, and outline what is at stake. If you care about your future in music, this is a must-attend session.

11:10 - 11:40am Sponsor Sessions
Meet the Author: Bob Kohn
Kohn on Music Licensing
ASCAP Network Stage

Whether you’re a music publisher, a songwriter looking to maximize the value of your music catalog, a producer, ad agency, or Internet music service seeking to clear music rights for products, performances, and other uses—the New Fourth Edition of Kohn on Music Licensing offers you comprehensive and authoritative guidance that takes you through the various music licensing processes, type-by-type and step-by-step. In clear, coherent language, you’ll find detailed explanations of the many kinds of music licenses, identify the critical issues addressed in each, and benefit from valuable strategies for both rights owners and prospective licensees.

MusicPro Insurance
Health Insurance Opportunities: Important Group Health Coverage Now Available for ASCAP members!
Laurel

Hear the affordable news on MusicPro's new Group Limited Medical from company executives. Also, pick up the free ASCAP members, friends and family discount prescription card allowing you up to 40% off at most all major chain and independent pharmacies. MusicPro was created and is co-owned by ASCAP for the benefit of all music professionals. Come on in, bring your questions and learn how you can finally afford healthcare!

PreSonus Audio Electronics
Record, Mix, Master and Upload your next hit to the web in 30 minutes
Nichols

PreSonus Audio Electronics is known for delivering professional quality audio products at affordable prices to audio professionals, musicians and hobbyists around the world. PreSonus is committed to developing great–sounding and useful tools to enhance the creation of music led by innovative solution oriented products such as the StudioLive, and Studio One Software. Come see for yourself how you can 'Record, Mix, Master and Upload your next hit to the web in 30 Minutes' with PreSonus.

Cakewalk
Capturing the Moment with TC aka Spitfire
Runyon

When you're inspired it's critical that you capture the moment before it passes. Getting down an idea for a song is one thing, but wouldn't it be amazing if what you captured were usable tracks that sounded great and retained the energy of that first moment of inspiration? As a recording engineer, producer, and remixer for demanding artists like Madonna, Paul Oakenfold, Michael Jackson, Shifty and Sergio Mendes, TC aka Spitfire has made a name for himself by having what it takes to work fast and get killer results. In this special session, sponsored by Cakewalk, TC will provide practical advice on working with powerful, yet cost effective tools that you can use to capture the moment as it happens.

Audio Technica & West L.A. Music
Microphone Fundamentals and Applications
Solano

Audio Technica factory representatives and Noel Gould, West L.A. Music's resident microphone expert, will discuss different types of microphones and their classic applications. Topics will include: how dynamic, tube and condenser microphones differ; how to look at a spec sheet and choose the best mic for your objective; when and how to use the wide range of microphone types available; sound characteristics of various types of microphones; and basic mic placement technique for vocals, guitar, woodwinds, brass and drums. If you are trying to decide which type of mic to buy or how to best use what you currently own and you are tired of listening to techno speak that means nothing to you, then this seminar is a must see.

11:45am - 1:00pm The Benefits of an ASCAP Membership and How to
Maximize It
Grand Ballroom

Moderator: Seth Saltzman ASCAP
Lynne Lummel ASCAP
Sean O'Malley ASCAP
Etan Rosenbloom ASCAP
Congratulations! You've made the decision to join ASCAP. Now what? After licensing your music and paying you royalties, ASCAP offers many other services to its members. From on-line Member Access to ASCAPlus Awards to workshops and showcases, ASCAP is a multifaceted membership organization. This panel of key ASCAP staff will walk you through the variety of services we offer and tell you some things you just might not know about ASCAP - but you should! Are you not a member yet or a member of another Performing Rights Organization? Come find out why ASCAP is the right choice!

11:45am - 1:00pm Production Music Libraries: A One-Stop Shop for Placement Across All Media Hollywood Ballroom 2

Moderator: Randy Thornton CEO - Non-Stop Music
Jonathan Firstenberg SVP - MusicBox, LLC
Rich Goldman President - RipTide Music
Cassie Lord General Manager & Executive Producer - Five Alarm Music and Rescue Records
Carl Peel VP, Production - Killer Tracks
Gaining access to the music supervisors and entertainment executives selecting the music for film, television, video games and advertising is often impossible without someone to help you make connections. Production Music Libraries have been around for a long time, but their role in supplying music across all media has greatly expanded in recent years. Learn what opportunities may exist for expanding the exposure of your music to larger audiences and increasing your income through these exciting and growing companies.

11:45am - 1:00pm Writing to Track with Chris "Deep" Henderson and Nate Walka Hollywood Ballroom 1

Moderator: Tremayne Anchrum ASCAP
Chris “Deep” Henderson has produced and written on several platinum and multi-platinum albums and soundtracks for artists like Jamie Foxx, R Kelly, Trey Songz and many others. Nate Walka is a songwriter and artist who has worked with the industry’s top hitmakers, from hip-hop heavy hitters to R&B giants, including writing the hook for the #1 song “Blame it on the Alcohol” by Jamie Foxx featuring T. Pain and “Say Aah” by Trey Songz. In this unique session, EXPO registrants were invited to download one of two tracks available on ASCAP’s website that were created by Henderson, write their own lyrics, and submit a completed song for possible critique. A panel then selected songs that provided the most instructive and informative examples for a discussion. Join this special panel for a listening session and discussion on the craft of songwriting and collaboration.

11:45am - 1:00pm Using Global Networks to Compose, Perform and Record Your Music Mt. Olympus

Moderator: Stephen David Beck Professor of Composition & Computer Music - Louisiana State University
Chris Chafe Composer, Director - Stanford University / MusicianLink, Inc.
Peter Otto Composer, Music Technology Director - University of California-San Diego
Hear from a group of creative composers involved in the development of exciting technology and gain insight into computer networking today and how it will inspire your work and collaborations tomorrow.

1:10 - 1:40pm Sponsor Sessions
Book Signing & Talk: Bobby Owsinski
Music 3.0 - A Survival Guide for Making Music in the Internet Age
ASCAP Network Stage

The paradigm has shifted and everything you knew about the music business has completely changed. Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label – if they know how. Music 3.0 explains what has changed, why it will change even more and how musicians can take advantage of the changes. Los Angeles based author Bobby Owsinski is a renowned engineer and producer, whose best-selling books on recording and audio production have made him a household name among home studio owners and music industry people. He owns Surround Associates, a recording and production facility in Burbank, CA, and is executive producer of the syndicated television shows Desert Island Music and Guitar Universe.

West L.A. Music
Designing Your Home Studio
Nichols

West L.A. Music Technical Services Department Manager William Jenkins and West L.A. Music's Noel Gould will take the guesswork out of designing a studio in your home or workplace that will fit your needs. Topics to be discussed will include: computer selection, wiring and power conditioning, software selection, hardware choices, furniture, and room acoustics. West L.A. Music has designed and installed numerous studios throughout Southern California and the United States. You will be able to draw on William's and Noel's years of experience designing and installing various sized facilities, from Home to Commercial and from Educational to House of Worship, they have done all.

MusicOnlineAlive
Creating and monetizing ongoing musical experiences on the web
Runyon

In this demo session, MusicOnlineAlive Founder/CEO/Artist Peter Saltzman demonstrates how artists and record companies can use the MOA platform to create ongoing artistic and commercial opportunities that draw upon virtually unlimited revenue streams. The Virtual Album, our flagship application, represents an entirely new way of thinking about, presenting, and selling your music on the web and across multiple mobile platforms. Like a musical blog, you can build it over time, adding not only multiple versions of tracks (live, demo, sheet music, interactive, high bandwidth, etc.), but also creating musical stories that keep your fans coming back and buying more. If you consider yourself a serious artist, label, or distributor, this is a demo you don't want to miss!

Digidesign & West L.A. Music
Pro Tools 8 Master Class for producers, engineers and songwriters, an in-depth look at advanced recording and editing techniques
Solano

This Pro Tools 8 Master Class will allow you to: learn how to work more efficiently and harness the power of Pro Tools 8 using a control surface; see experts demonstrate the new Score feature; learn about the expanded MIDI and sequencing functionality; see how to combine the best possible performances quickly and easily creating "Comp" Tracks for the perfect track; learn how to integrate new virtual instruments included with Pro Tool 8; learn to harness the power of Mixing in the Box; and see how Elastic Pitch effortlessly transposes a region to a different key or fixes pitch in real time.

1:45 - 3:00pm Master Session with Lukasz "Dr. Luke" Gottwald Hollywood Ballroom 2

The songs and productions of Lukasz "Dr. Luke" Gottwald are among the most admired and commercially potent in global pop music of the current decade. He is a musician, songwriter and producer who has written and produced for artists such as Britney Spears, Kelly Clarkson, Flo Rida, Miley Cyrus, Ke$ha, Avril Lavigne, Leona Lewis, Missy Elliott, Pink, Lil' Mama, Katy Perry, 3OH!3, Weezer, Mos Def, the Backstreet Boys, Daughtry, Carlos Santana and the Sugababes. Dr. Luke was the guitar player in the Saturday Night Live Band for ten years, leaving the band at the end of the 2006-2007 season. If you want to learn the creative process of one of the most successful writers and producers in modern music, then you better go see the "Dr."

1:45 - 3:00pm Your Fans ARE Your Business Hollywood Ballroom 1

Moderator: Patrick Faucher CEO - Nimbit, Inc.
Brian Camelio Founder & CEO – ArtistShare; Composer
Noah Dinkin Co-Founder – FanBridge
Jill Sobule Songwriter, Performer - "I Kissed a Girl," "Supermodel," California Years
Chris Vinson Founder, CEO – Bandzoogle; Musician
More music creators, both highly successful and those just starting out, are realizing that there's gold to be mined in the artist-fan relationship. From communicating in more efficient and exciting ways with fans to selling music and other products "direct-to-fan" to collaborating with fans in funding new recordings, this panel of experts will show you why there has never been more opportunity than now to build a career based largely on personally building and serving your fan base.

1:45 - 3:00pm Master Session with Just Blaze Mt. Olympus

Interviewer: Sam Taylor ASCAP
Often imitated, never duplicated, Grammy-nominated super-producer Just Blaze is largely responsible for influencing the comeback of sped-up soulful samples since his contributions to Jay-Z's Dynasty (2000) and Blueprint (2001) albums and has blazed a trail to hip-hop stardom by consistently delivering chart topping singles over the last eight years. Just's recent collaborations with hip-hop heavy hitters Jay-Z, The Game, P. Diddy and Fabolous have produced the knockout hits "Show Me What You Got," "Why You Hate The Game," "Tell Me" and "Return of the Hustle," respectively. Over the years, the prolific beatmaker has been called upon by the likes of Busta Rhymes, The Beastie Boys, Usher, Kanye West, Snoop, Mariah Carey, Jadakiss, Shyne, Lenny Kravitz, DMX, T.I., Fat Joe, Freeway, Joe Budden, Ghostface Killah and Nelly, whose work in 2003 earned Just his first Grammy nomination for producing "Roc The Mic" Remix on Nellyville. In the same year both Jay-Z and Cam'Ron were nominated for their performances on Just-produced songs "Song Cry" and "Oh Boy." In 2005, Just decided to take another major step forward and started Fort Knocks Entertainment. He has also contributed his talents to various video game titles such as EA's NBA Live 2003, NBA Street Pt. 2 and John Madden Football to name a few. In this special session Just will share his unique art of production and how he continues to stay on the cutting edge.

1:45 - 3:00pm Murphy's Laws of Songwriting Silver Lake

Ralph Murphy ASCAP; Songwriter – "He Got You," "Half the Way"
ASCAP's own Ralph Murphy is not only a great advocate for songwriters, composers and publishers; he's also a great songwriter with a successful songwriting career under his belt. His songwriter workshops are renowned for their insight, honesty and humor. Join Ralph for an examination of the current music trends and charts in which he'll deconstruct hit songs and show what makes them tick.

1:45 - 3:00pm Rockin' the Cradle Echo Park

Moderator: Jeff Jernigan ASCAP
Kenneth Burgomaster Composer - TV: Hannah Montana, Jonas, Wizards of Waverly Place: The Movie
Christian Jacobs Co-Creator - Yo Gabba Gabba!; Actor; Musician - The Aquabats
Dan Pinnella Songwriter – TV: The Fresh Beat Band, Rock Me Baby, Rita Rocks, The New Adventures Of Old Christine
Ric Markmann Songwriter – TV: The Fresh Beat Band, Rock Me Baby, Rita Rocks, The New Adventures Of Old Christine
Scott Schultz Co-Creator - Yo Gabba Gabba!
Cable and Network television series are filled with shows for children that feature rock and urban music. Popular songwriters and composers have found a new revenue source in writing for the children's market while never having to leave their genre. Learn how these songwriters and composers continue to express their creative voice to a new audience.

3:10 - 3:40pm Sponsor Sessions
Nimbit
The Complete Direct-to-Fan Solution
Laurel

Nimbit?s direct-to-fan platform easily integrates sales, marketing, and management activities in one place. Build your fan base, create compelling offers, engage your fans, and sell direct through custom storefronts. Complete fan analytics let you instantly measure fan activity and the success of your marketing campaigns. With a single solution for warehousing, pick, pack, ship and digital delivery, Nimbit makes it easy to sell anything from digital tracks, CDs, DVDs, eTickets and merchandise as well as exclusive VIP bundles. Powerful enough to accomplish any goal, and simple enough for anyone on your team, the next generation of direct-to-fan starts with Nimbit.

West L.A. Music
Meet product reps and see the latest gear
Nichols
JBL & West L.A. Music
Tuning the Mix Environment
Solano

A great mix requires a truly accurate set of speakers in a "corrected" room. Acoustic problems in your workspace can dramatically impact the effectiveness of your work. Peter Chaikin, Director of Recording and Broadcast Marketing at JBL Professional, will discuss the challenges and new technologies that will ensure your mix hits its mark every time. Peter will present: what you can do to ensure your mixes will be consistent in various rooms, including different studios, the car or your client's room; new technologies that take the guesswork and expense out of tuning your room; and using the JBL line of speakers and room correction products.

3:45 - 5:00pm "I Create Music" Conversation
Just the Two of Us: A Conversation between
JUSTIN TIMBERLAKE and BILL WITHERS
Grand Ballroom

Moderator: Randy Grimmett ASCAP
Bill Withers is a multi-Grammy Award-winning singer-songwriter of such classic hits as "Ain't No Sunshine," "Just the Two of Us," "Lean on Me," "Lovely Day," "Grandma's Hands," "I Want to Spend the Night," "In the Name of Love," "Use Me," and many others. His music and unique voice have been used in countless television and radio commercials, motion pictures and TV shows, and his songs have been recorded by hundreds of artists from a variety of genres, including Diana Ross, Barbra Streisand, Michael Jackson, Aretha Franklin, Liza Minnelli, Sting, Will Smith, The Temptations, Tom Jones, Joe Cocker, Mick Jagger and Crystal Gayle, to name just a few. As a songwriter, performer, producer and actor, Justin Timberlake is one of today's biggest Pop/R&B superstars. His first 2 albums have sold more than 18 million albums worldwide with his 2nd album, FutureSex/LoveSounds, producing four #1 singles, including "SexyBack," "My Love," "What Goes Around.../...Comes Around" and "Summer Love." Originally rising to fame as a member of the phenomenally successful Pop group *NSYNC, Timberlake eventually launched his solo career that has earned him 6 Grammy Awards, 2 Emmy Awards and dozens of accolades from around the world. He has collaborated with such leading producers and artists as Timbaland, will.i.am, Rick Rubin, T.I., Madonna and the Oscar-winning group Three 6 Mafia. Timberlake has also found success in the worlds of film, TV, fashion and sports. Although each of these accomplished writer-performers represent a different generation, they both have had remarkable careers and embody what it means to be a well-rounded, dedicated and visionary music creator, crafting work that is of its time but also timeless, with the ability to transcend borders, genres and age groups. Each will bring their own unique perspective on the art and business of music. Together they will make for one fascinating conversation. You don't want to miss this one.

5:30 - 6:45pm Round-Up: The Writers Jam Grand Ballroom

Host: Brendan Okrent ASCAP
Steve Diamond Songwriter, Producer, Performer - "I Can Love You Like That," "I've Got a Rock N' Roll Heart," "Let Me Let Go," "Consider Me Gone," "According To You"
Larry John McNally Songwriter, Performer ? "Nobody's Girl," "The Motown Song," "For My Wedding," "I Love To Watch A Woman Dance"
Robert Ellis Orrall Songwriter, Producer, Performer - "From Here to Eternity,"Beautiful Eyes, "What's It to You," "Dancing In Circles"
Billy Steinberg Songwriter, Performer - "Like A Virgin," "True Colors," "Eternal Flame," "I'll Stand By You"
There's nothing more inspiring than to hear a master songwriter perform his or her own song. This group of some of modern music's most successful songwriters will share the fascinating stories behind their work and will perform them live in a fun, stripped-down, in-the-round setting.


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