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May 3, 2004
ASCAP
TO BOOST PROFILE OF EMERGING SONGWRITERS AND ARTISTS
IN NEW WEB PROMOTION WITH HEINEKEN
The American Society of Composers, Authors and Publishers
(ASCAP) has announced plans to provide support and exposure
to boost the profiles of its emerging songwriters and
artists from around the country through a new web promotion
with Heineken. This initiative is the latest in a series
of new and innovative ways that ASCAP has adopted to
spotlight and market the talents of its up-and-coming
members through its relationship with Heineken.
Over the past four years, ASCAP's partnership with
Heineken has developed from CD samplers and regional
showcases to this latest program, which is part of Heineken's
national 'Downloads' promotion that kicked-off on May
1st and will run through June 30th, 2004.
"With ASCAP's dedication to the nurturing and
development of new musical talent combined with Heineken's
ongoing commitment to emerging music and bands, it was
a no-brainer to join forces to help bring support and
exposure to our members," said ASCAP Senior Vice
President of Marketing Phil Crosland. "We're delighted
to collaborate with them again on this effort."
As part of the Heineken Downloads promotion, ASCAP
selected nine of the best emerging songwriters/artists
from major music cities across the country to be featured
on Heineken's website (http://www.heineken.com/usa/)
along with streamed music, bio information, website
links, and photography. Heineken will also provide a
grant to ASCAP to support these deserving songwriters
and artists.
"As the largest Performing Rights Organization
in the U.S., we have the most experienced membership
staff serving the creative community, so it's only natural
that Heineken would turn to ASCAP as a resource for
what's hot in the music industry," Crosland added.
From Austin's Wideawake who picked up five honors at
the 2004 Austin Music Awards including Best Pop Band,
and Atlanta's David Berkeley whose song "Fire Sign"
has been featured on CBS's Without A Trace, to
Miami's Spam Allstars who were nominated for a Latin
Grammy in 2003 for Best Pop Instrumental Album, the
songwriters/artists selected have received critical
acclaim in such publications as Billboard,
The New York Times, Rolling Stone, Spin, Entertainment
Weekly, CMJ New Music Report, and New York's
Time Out and Village Voice, among others.
The
nine songwriters/artists and cities selected by ASCAP
for the program are:
- David Berkeley, Atlanta, GA
- Boy Hits Car, Los Angeles, CA
- The Go, Detroit, MI
- The Jet City Fix, Seattle, WA
- Loveless, New York, NY
- Cameron McGill, Chicago, IL
- Runner and the Thermodynamics, Boston, MA
- Spam Allstars, Miami, FL
- Wideawake, Austin, TX
2004 marks the 90th anniversary of the founding of
ASCAP. As the world's largest Performing Rights Organization,
ASCAP has over 180,000 composer, lyricist and music
publisher members representing all genres of music.
ASCAP is committed to protecting the rights of its members
by licensing and collecting royalties for the public
performance of their copyrighted works, and then distributing
these fees to the Society's members based on performances.
ASCAP's Board of Directors is made up solely of writers
and publishers, elected by the membership every two
years.
ASCAP
in the News
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