FALL 2008

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Radar Report
The Creator's Tool Box
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TRAI'D
TRAI'D

TRAI'D

Trai'D, born Joseph Aschalew, grew up in Dallas, Texas and discovered very early on his passion for R&B and Hip Hop. Music was an escape from the trouble on the streets that many of his friends fell into. At age 9 he was performing and by 17 he had recorded his own songs and distributed them to his friends and family. Trai'D has been influenced by artists such as Ludacris and the late Pimp C. After launching his Myspace page, Trai'D's songs were discovered by Memphitz, of Jive Records. Within weeks Trai'D had signed to Jive. Right now "Gotta Gutta Chick" is exploding in Texas, Tennessee and Mississippi, mostly in the club scene. Trai'D is sure to become another success story out of an area of the country that has produced artists such as Mike Jones, Paul Wall and Chamillionaire. He will be driven by his fans as he continues to tear up the Hip Hop scene.


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