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WINTER 2006

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Cherish

Cherish

Cherish is comprised of four young sisters - Farrah, Neosha, and twins Felisha and Fallon - who write and sing their own songs based on their lives. Their new album, Unappreciated, was released in August of 2006 on producer Jazze Pha's Capitol Records imprint, Sho'Nuff Records. The group's infectious single, "Do It To It," featuring Sean P of YoungBloodZ and produced by Don Vito (Jagged Edge, Mya), announced Cherish's triumphant return to the music scene after their first effort with Warner Bros. The single reached the Top 20 on Billboard's Pop and R&B/Hip- Hop Charts. The sisters first hit the scene in 2003 under the wing of producer/label exec Jermaine "JD" Dupri. In the past few years, the Atlanta-based group has spent time developing their skills and creating music that reflects their growth. From crunk dance tracks to ballads, their music can relate to audiences of any age. "On the first album we didn't write the way we wanted to," said Felisha. "On this album, it's different because our music is actually coming from us in every aspect, in every way." Complementing Cherish's unique sound, Jazze Pha along with Dre & Vidal, Jasper, Don Vito and Adonis all contributed their skills to the album. "Because we write so much, we like producers that can build a song around what we do," said Fallon. "If they can produce around our ideas, that is wonderful, perfect chemistry."

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