Sweet Sounds

The Sugarcubes reunite in Iceland at spectacular concert event

Almost 20 years ago, The Sugarcubes, one of Iceland's most treasured and influential artists, formed a band, started their own label, Smekkleysa SM, and released their first single, "Birthday." Instead of waiting for the rest of the world to get hip to their "blue-eyed pop," the band took matters into their own hands, and subsequently, rose to worldwide fame, led by the hypnotic vocals and personality of Bjork (ASCAP/PRS/STEF). On November 17, 2006, The Sugarcubes reunited for just one night in celebration of the 20th anniversary of "Birthday," which was released in 1987. It was the first time in 14 years that The Sugarcubes have performed live together, and fans from around the world gathered in Reykjavik, Iceland, to bear witness to the magical show, which was produced by Mr. Destiny — the same organization that puts together the annual popular music festival, Iceland Airwaves. The set list included an Icelandic version of "Birthday," "Regina," "Motorcrash" and "Hit," which was their last popular song in 1992 just before they broke up and Bjork pursued a successful solo career. The reunion concert benefited Smekkleysa SM, who will use the proceeds to support Icelandic music and artists on a non-profit basis.