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SUMMER 2006

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Latin's Urban Revolution

PITBULL

With his debut record, M.I.A.M.I. (Money Is A Major Issue), spending more than 27 Weeks on the Billboard Top Independent Album Charts, Pitbull, a 24 year-old Cuban- American emcee had done something no other Bilingual hip-hop Debut had achieved in more then a decade since the ascension of Cypress Hill: sell more than 500,000 copies of his introductory record to the masses. As his name suggests, this Miami-based emcee has one of the most vicious bites in hip-hop. Pitbull had clubs and radio going bananas with his singles, "Culo" and "Toma," two clever songs that included bilingual lyrics with big, melodic hooks entirely in Spanish. The outcome was one of the most successful and entertaining records of 2005. Teaming up with the likes of Lil Jon and The Diaz Brothers on production, Pitbull made crowd-pleasing club anthems that wouldn't quit. The grittiest hit, "Dammit Man," was a Dirty South track where Pitbull just warned all and any competition that when you are going up against this dog on the microphone, you will leave with severe bites all over. With media radar on him 24/7, Pitbull has had features in Rolling Stone, Maxim En Español, XXL and The Source. One of the hardest working emcees in the rap game, Pitbull has kept himself busy working on other artist hit singles such as the Ying Yang Twins and Chicago's mean spitting Twista. Now, Pitbull is donning an executive hat as he does consulting for Bad Boy Latino. He will help them discover, develop and market up-and-coming talent for the label. In 2006, Pitbull is cooking up another successful recipe for the clubs and radio as his single, "Bojangles," is devouring the airwaves. Also, his sophomore release, Mariel, is set to hit soon and is the talk on the street. Pitbull concludes, "At the end of the day it's not reggaetón, it's not hip-hop, it's not crunk, it's not nothing. It's music! And music is a universal language."

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