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SPRING 2006

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Radar Report

Family Values

Hip hop artist MALVERDE honors his Mexican culture and family in his music.

Hip Hop writer-performer Malverde, was born in Coachella, California. The son of migrant field workers, he witnessed first-hand the hardships his mother went through to provide him with a better life. Growing up in a town consisting mostly of Mexican farm laborers, opportunities weren't the best. His salvation was his education, a B.A. in Political Science and his poetry. "As I started to develop my style," says Malverde, "my initial themes were about street life, now my lyrical focus is more universal, about life, action and consequences."

Malverde, who was born in the United States, was raised in a Mexican household where his grandfather recounted stories of famous legends like Heraclio Bernal, Joaquin Murrieta and others. His name being Jesus, he loved hearing about the legend of Jesus Malverde, which originated in Culiacan, Sinaloa Mexico, a folk tale hero and Robin Hood type, who stole from the rich and gave to the poor at the turn of the last century. Malverde, through his music, has managed to rescue that poetic significance in Mexican culture that had been seemingly forgotten, with his deep respect for his name, roots and the expressions and sayings his grandfather used to live by.

His recent album includes 13 cuts in Spanish, helmed by producer Brett Bouldin, known for his work with 7A3, Funkdoobiest, and Cypress Hill. The songs contain rich lyrics and a sound loaded with long forgotten expressions of a bygone era, helping enrich what some might consider a culturally needy generation. "The title track, ‘Mi Palabra' (My Word) has a lot to do with the importance of the values my grandfather taught me", says Malverde, "The true worth of a man is the value of his word, the importance of keeping your word, and the consequences if you do otherwise." —Karl Avanzini


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