Brave Cool World: The New Indie Rock Revolution
Indie labels often start the same way that indie bands do. A group of people with a passion for the same music get together, decide to buck the odds and make a go of their own venture. For years, there were only a handful of indie labels that were savvy enough to succeed. However, along with the rapid change in the way people discover, listen to and support new music, there has emerged a new breed of indie label that need not subscribe to an old business model. Now, indie labels can operate almost anywhere and don't have to sacrifice art for commerce's sake. That's music to many artists' ears.
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