Boosters Club
Started ten years ago, the Chicago-based online music magazine Pitchfork Media (Pitchforkmedia.com) today has built itself into a respected authority on the modern music scene. Through its news, reviews and features, Pitchfork has developed a loyal following of avid readers that rely on it for insight on a wide range of musical styles. Pitchfork has become so well- read, always with its finger on the pulse, that it has the ability to "break a band" into a mainstream phenomenon, such as with The Arcade Fire and Clap Your Hands Say Yeah. Who's the next big thing? See Pitchfork. —JB |