Mediaguide Launches New MonitorTM Airplay
Reporting Products
ASCAP media partner offers comprehensive platform to provide competitive
advantage to record labels, artists, broadcasters and music creators
Mediaguide, the world's leading provider of airplay measurement and information, has announced the introduction of a new and enhanced product portfolio that is already revolutionizing the way those dependent on airplay information and analysis are doing business. Three factors are making this possible:
First, Mediaguide has built the world's largest broadcast monitoring network, currently providing real-time measurement and reporting of nearly 2,500 radio and television stations' programming across more than 200 major U.S. markets. This makes Mediaguide the preeminent source of accurate, real time, reliable and comprehensive airplay data. It specifically provides more airplay coverage than all its competitors combined.
 ASCAP members can now receive
discounted subscriptions to Music
Monitor tm and Artist Monitor tm.
Call Mediaguide at 610-578-0800. |
Second, because data and statistics are not enough in today's competitive business world, Mediaguide has transformed its technological tracking expertise into very unique products and customized reporting formats that meet the information needs of specific customers.
And third, Mediaguide has integrated its ground breaking Frequency Media resources, products and services to provide customers with the most varied and valuable coverage in the tracking industry, including college and non-commercial radio.
The new Mediaguide Monitor product line up includes MusicMonitorTM, specifically designed for music industry professionals such as record label managers, promoters and music distributors and ArtistMonitorTM, specifically designed for independent artists and those who manage them. Together, MusicMonitorTM and ArtistMonitorTM support every phase of the artist and music development cycle with information products for each component of artist success across non-commercial, commercial and crossover radio.
Developed specifically for the broadcast industry, Station-MonitorTM will provide radio program directors and station operators a tool to better understand competitor, tastemaker, and format-wide airplay trends in order to improve their own programming.
SongMonitorTM is specifically designed for individual songwriters, composers and music publishers to track the performance of music compositions. This product is a significant contributor to ASCAP's enhanced broadcast monitoring and distribution system for its nearly 200,000 music creators to be launched in early 2005.
Finally, the Mediaguide MonitorTM platform features weekly airplay charts covering top songs and albums across college, non-commercial and commercial radio. Rankings are based on the widest panels available in the industry to give the most accurate picture of each format's most popular artists and recordings. Through partnerships, Mediaguide will also make these charts available to the broader media and entertainment industries and general public.
“More than ever, industry professionals want a complete picture of who's receiving airplay, what's powering tastes, emerging artists and the competitive landscape,” says George Searle, CEO of Mediaguide. “By creating and offering these custom products, Mediaguide is providing these professionals with the timely and actionable information they need, delivered in the way they want it.”
Mediaguide provides the world's most comprehensive, accurate, timely, and reliable airplay data products. The company's information products, which span all media types, provide performers, publishers and the recording, advertising, radio, and television industries deep insight into what is being broadcast across America, in order to deliver better products that create broader consumer demand among audiences. Mediaguide, based in Berwyn, Pa., is a joint venture of ASCAP and ConneXus Corporation. Learn more about Mediaguide at www.mediaguide.com.
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