Reference Books | Periodicals, Directories, etc. | Professional Organizations
JINGLES | Reference Books
Cash Tracks: Compose, Produce, and Sell Your Original Soundtrack
Music and Jingles
Jeffrey P. Fisher. Emeryville, CA: Mix Books, 2005.
Learn everything you need to know to make jingles and score video productions with this new, updated second edition of this popular book. With so many changes in the industry, this is a much-needed revision to this popular guide. With major emphasis on promotion, this book covers some new technological information based on today's soundtrack composition techniques. With a huge demand for professional compositions for movies, TV, video, radio, and other multimedia formats, this book delves into how to take advantage of this demand and make a successful career. Once you've finished this thorough guide, you'll know how to organize production resources, prepare and present your demo recordings, work with clients, craft profit-producing copy, promote your work, protect yourself legally, get the money you deserve and more.
Jingles: How to Write, Produce and Sell Commercial Music
Al Stone. Cincinnati, OH: Writers Digest Books, 1990.
Detailed advice for writing specifically for the advertising market that includes such techniques as repetition, alliteration, creating image jingles, hard sell jingles, and analyzing product data for lyrics. Includes many assignments and exercises.
Music in Advertising
T Miller. New York: Amsco Publications, 1985.
Just 90 pages long, this book includes brief descriptions of the various processes in commercial production. Illustrations include sample agreements, storyboards, and photographs of recording and editing sessions. More than half of the book is devoted to interviews with people in the advertising music business including composers Tom Dawes and Ginny Reddington, producer Georgi Lo Medico, singer Joe Ward, and engineer Steve Friedman.
JINGLES | Periodicals, Directories, Newsletters, etc.
ADVERTISING AGE/EDITORS ADVERTISING
220 E. 42nd St.
New York, NY 10017 (General Info)
1515 Broadway, 12th Fl.
New York, NY 10036
Published weekly, these magazines offer an overview of the business of advertising covering law, politics, accounts, technology, and the latest trends.
SHOOT/ THE SHOOT DIRECTORY FOR COMMERCIAL PRODUCTION AND POSTPRODUCTION
New York, NY 10036
Tel: (212) 764-7300 / Fax: (212) 536-5321
5055 Wilshire Blvd.
Los Angeles, CA 90036
Tel: (213) 525-2256 / Fax: (213) 525-0275
"The leading news weekly for commercial production and postproduction," Shoot is an essential informational source for the jingle composer. The magazine covers news and trends within the industry, surveys several "Top Spots Of The Week" (including client, production company, agency, editorial, post, and audio post credits), a "personnel pool" (job listings), and features profiles on several different executives and/or companies per issue. The magazine also features dozens of advertisements per issue.
Shoot also publishes an annual Directory, which features over 10,000 listings.
STANDARD DIRECTORY OF ADVERTISING AGENCIES/
STANDARD DIRECTORY OF ADVERTISERS/
STANDARD DIRECTORY OF INTERNATIONAL ADVERTISERS & AGENCIES
National Register Publishing
890 Mountain Ave, 3rd Floor
New Providence, NJ 07974
Also known as the "Red Books," these annual directories list thousands of advertisers and advertising agencies, with profiles of each company including contact information, names of key executives, media usage, and client/agency structures. Separate indexes allow users to locate agencies and advertisers geographically, alphabetically, brand name, personnel, or by SIC code. The books are also available on CD-ROM; together, these sources list over 15,000 advertising agencies and over 33,000 advertisers.
JINGLES | Professional Organizations
AMERICAN FEDERATION OF MUSICIANS (AFM)
Suite 600, Paramount Building
1501 Broadway, New York, NY 10036
(212) 869-1330; toll free (800) 762-3444
The AFM is a trade union that represents professional U.S. and Canadian musicians in collective bargaining and contract negotiations in all aspects of the entertainment industry. It also publishes The International Musician.
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (4 A'S)
405 Lexington Ave., 18th Fl.
New York, NY 10174
A trade association of approximately 650 member advertising agencies, AAAA offers information and advice on all aspects of commercial production. Facilities include an extensive research library.
ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS
11 E. 22nd St., 4th Fl.
New York, NY 10010
phone: (212) 475-2600 / fax: (212) 475-3910
5300 Melrose Ave., Ste. 226E
Hollywood, CA 90038
phone: (213) 960-4763 / fax: (213) 960-4766
AICP focuses on the needs, interests and representation of commercial production companies in the United States. Founded in 1972, the organization represents 80-85 percent of all domestic commercials.