While many artists hesitate to start using social networks such as Twitter, Facebook and Myspace, they are the marketing tools of the future.
In today’s panel at the ASCAP Expo titled “Your Digital Toolbelt: What You Need to Build a Music Career,” a panel of music industry professionals spoke to an audience of musicians about digital marketing. “There is a craft to marketing on the internet,” said Ariel Hyatt, moderator and founder of Ariel Publicity and Cyber PR.
Alison Sudol, a songwriter/performer panelist also known as A Fine Frenzy, proclaims to be the first music artist to join Twitter. She understands that many artists do not want to join social networks such as Twitter because “they feel that it’s ridiculous to write about eating [their] lunch.” However, she believes social networks are extremely important for upcoming bands and artists. Now you don’t have to call everyone in your phone about an upcoming performance. “It’s a very good way to let people know that we’re playing,” said Sudol.
Overall, all the panelists (which also included Nimbit's Phil Antoniades, Aquarium Drunkard's Justin Gage and manager Mark Wood) confirmed that tools such as Twitter and Facebook are necessary for upcoming artists. Those that are ill-equipped to navigate in this new digital world will be left behind if they refuse to use these new forms of social technology. If you don’t have a Facebook, you might as well not have a phone.
--Muammar Reed
