The ASCAP International Advantage
- ASCAP repertory earns more revenue overseas than the repertory of any other music rights organization.
- ASCAP administers and licenses more foreign repertory in the United States than any other US music rights organization.
- ASCAP has representation arrangements with similar foreign performing music rights organizations so that the ASCAP repertory is represented in nearly every country around the world where copyright law exists.
- ASCAP has led the world in developing the procedures and tools to ensure prompt, efficient and accurate administration of performing rights in the Digital Age.
- ASCAP is the only US society with multi-lingual senior executives based in Asia, Europe, and the United States dedicated exclusively to fostering bilateral relations and maximizing revenue from international sources.
- ASCAP routinely conducts technical visits to affiliated societies and has acquired an unrivaled knowledge of the policies and operations of music rights organizations around the world.
- ASCAP systematically assesses the potential impact on its revenue based on the political, legislative, economic and commercial developments in each country where works in the ASCAP repertory are performed.
- ASCAP is committed to identifying and claiming its rightful share of every source of license and non-license revenue from its affiliated societies.
- ASCAP lends legal assistance and technical expertise to emerging as well as established affiliated societies in the Caribbean, Central and Eastern Europe, Southern Africa and the Pacific Rim.
- ASCAP rigorously analyzes and seeks to enhance the performance and procedures of its affiliated societies.
- ASCAP actively promotes the implementation of systems and tools designed to reduce the cost of administering performances of its repertory abroad.
- ASCAP closely monitors the national and international consequences of all changes in the membership, documentation, distribution and financial practices of its affiliated societies to ensure the efficient and timely administration of the its repertory abroad.
- ASCAP plays an active role in various international organizations, including the International Confederation of Societies of Authors and Composers (CISAC).
- ASCAP President and Chairman of the Board Marilyn Bergman served two terms as President of CISAC.
- ASCAP Chief Executive Officer John LoFrumento is a member of CISAC’s Executive Bureau and has served as Chairman of the CISAC Canada-US Committee.
- ASCAP is responsible for developing programs that have been adapted throughout the world, including:
- World Works List (WWL) used by societies around the world;
- World Information Database (WID) which ASCAP developed as the centerpiece of CISAC's CIS projects and crucial to administration in the Digital Age.
International Tools And Projects
- ASCAP plays a leading role in developing and urging its affiliated societies implement many sophisticated programs to monitor performances of musical works, including:
- the AVIndex (Audio-visual Index) an unique directory of audio-visual works which permits the distributing society to match works to performances and obtain the authoritative cue-sheet required for distribution;
- the ASCAP Concert Tracking Program ensures that live performances abroad are documented with set-lists so that royalties do not go astray; while the International Administration Department forwards performance details for other media where detailed information is useful for distribution.
- ASCAP frequently visits affiliated societies, building a detailed, hands-on knowledge of the structure, organization, operations, procedures and policies of the society.
- Technical visits always include a systems, distribution or licensing expert, who can assess the society’s practices and encourage the adoption of procedures to ensure the efficient administration of the ASCAP repertory in its territory.
- Follow-up visits enable ASCAP to monitor progress, resolve urgent matters, verify the proper documentation of repertory and keep up with market intelligence.
The ASCAP International Team
While ASCAP is widely recognized for its proven technical leadership and its clear strategic focus on cost-efficient administration, the ASCAP International Advantage offers something more: an uniquely experienced and dedicated team of international specialists continuously in touch with (and ready to respond to) affiliated societies around the world.
Executive Vice President/International, Roger Greenaway heads the ASCAP International Team and reports directly to CEO John LoFrumento on all International matters. A successful songwriter and composer, Roger served for nineteen years on the Board of UK’s Performing Right Society (PRS), was twice elected Deputy Chairman of PRS, and served as PRS Chairman of the Board from 1983-1986. He is based in London.
Regional Director/International, Willie Yeung is the former CEO of the Composers and Authors Society of Hong Kong (CASH) with regional responsibility for Asia, Australia and the Pacific. Recognized as an expert in the field of collective administration, Willie is fluent in several languages and was instrumental in the creation and development of many affiliated music rights societies throughout Asia. He is based in Australia.