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May 21, 2012

How to Plan a Successful Album Launch


By Etan Rosenbloom, Associate Director & Deputy Editor, Communications & Media

A buddy of mine from the ASCAP band Smithfield Bargain mentioned recently that he was just about done with his new album, and trying to figure out how to make as big splash as possible on an independent budget. As if the gods of good advice were eavesdropping on our conversation, Music Think Tank just posted the article “Marketing Plan Tactics for Independent Musicians - Part 2 of 3: Album Launch,” written by digital marketing doyenne Ariel Hyatt, a past panelist at the ASCAP “I Create Music” EXPO.

Hyatt wisely dispenses advice from the point of view of both musician and publicist. From a music journalist perspective, Hyatt’s tips on approaching press outlets rings particularly true for me:

“When contacting blogs make it personal, say Hi and their name, and then start off by saying how much you liked a recent post of theirs, before launching in about the new album.”

That should be obvious, but I can’t tell you how many e-mails I get from bands and publicists who haven’t taken the time to personalize their correspondence. Why should we want to get to know you if you haven’t taken the time to get to know us?

Hyatt also offers a handy-dandy timeline for your album release, from two months before it to the honeymoon period a month after.

Check out the full article at MusicThinkTank, and best of luck on your album launch!